CMN 140 Exam#1
What does it mean to live in an information saturated culture? - correct answer Production of
information is faster than ever.
Media puts us in an exposure state
More information is available than ever before
Message saturation - correct answer More info available than ever before.
What is the main challenge of information saturation (media over exposure)? - correct answer Main
Challenge
- protect ourselves from too much information
- Auto pilot
- develop routines to filter out unnecessary information
How do people deal with a challenge of message selection under high degree of exposure? Make sure
you understand the role of automaticity in the process? - correct answer One way is to have a clear
vision of the info we want to access. Automatic routines also help with filtering. Automatic routine
involve: (like buying a grocery list @ supermarket)
Automaticity:
- helps us make decision with little effort and protects us from information overload
- operates without conscious effort
- something will trigger our conscious attention
Automaticity advantage - correct answer Helps us get through many many decisions with almost no
effort.
Avoid almost all messages efficiently
What are some traps presented by automaticity? Why can automaticity be a problem? - correct answer
Value of any one message can get reduced.
, -might miss out on useful or enjoyable information
-lose opportunity to expand experiences and put ourselves in a better position
- Like how sticking to routines can sometimes be problematic
-Media conditions us in this automatic state
How being media literate can help you overcome the problem of over-exposure and how can it help you
avoid the traps posed by automaticity? - correct answer helps us interpret the meaning of the messages
we encounter
build own perspective from our knowledge
take control and build the life you want
What are the two approaches to Media Literacy? - correct answer Filtering out messages and building
strong knowledge structures
What are the three building blocks of Media Literacy? Make sure you understand each both in terms of
their definition and function . - correct answer personal locus, knowledge structures, skills
personal locus - correct answer composed of goals and drives. These goals shape the information-
processing tasks by determining what gets filtered in and what gets ignored. Be aware of your goals so
you can direct the process of information seeking.
A weak locus means you will default to media control (media exercise high degree of control over
exposures and info processing).
Helps with reprogramming your mental code
knowledge structures - correct answer sets of organized info in your memory. Constructed with care and
precision.
information
knowledge
factual information--something raw, unprocessed, context-free; e.g. the news with discrete info like
dates and names)
social information--accepted beliefs that cannot be verified by authorities lessons that we learn from
observing social interactions e.g. guidelines on how to dress to "fit in"
What does it mean to live in an information saturated culture? - correct answer Production of
information is faster than ever.
Media puts us in an exposure state
More information is available than ever before
Message saturation - correct answer More info available than ever before.
What is the main challenge of information saturation (media over exposure)? - correct answer Main
Challenge
- protect ourselves from too much information
- Auto pilot
- develop routines to filter out unnecessary information
How do people deal with a challenge of message selection under high degree of exposure? Make sure
you understand the role of automaticity in the process? - correct answer One way is to have a clear
vision of the info we want to access. Automatic routines also help with filtering. Automatic routine
involve: (like buying a grocery list @ supermarket)
Automaticity:
- helps us make decision with little effort and protects us from information overload
- operates without conscious effort
- something will trigger our conscious attention
Automaticity advantage - correct answer Helps us get through many many decisions with almost no
effort.
Avoid almost all messages efficiently
What are some traps presented by automaticity? Why can automaticity be a problem? - correct answer
Value of any one message can get reduced.
, -might miss out on useful or enjoyable information
-lose opportunity to expand experiences and put ourselves in a better position
- Like how sticking to routines can sometimes be problematic
-Media conditions us in this automatic state
How being media literate can help you overcome the problem of over-exposure and how can it help you
avoid the traps posed by automaticity? - correct answer helps us interpret the meaning of the messages
we encounter
build own perspective from our knowledge
take control and build the life you want
What are the two approaches to Media Literacy? - correct answer Filtering out messages and building
strong knowledge structures
What are the three building blocks of Media Literacy? Make sure you understand each both in terms of
their definition and function . - correct answer personal locus, knowledge structures, skills
personal locus - correct answer composed of goals and drives. These goals shape the information-
processing tasks by determining what gets filtered in and what gets ignored. Be aware of your goals so
you can direct the process of information seeking.
A weak locus means you will default to media control (media exercise high degree of control over
exposures and info processing).
Helps with reprogramming your mental code
knowledge structures - correct answer sets of organized info in your memory. Constructed with care and
precision.
information
knowledge
factual information--something raw, unprocessed, context-free; e.g. the news with discrete info like
dates and names)
social information--accepted beliefs that cannot be verified by authorities lessons that we learn from
observing social interactions e.g. guidelines on how to dress to "fit in"
