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PRSA APR Cheat Sheet Questions and Answers (2024/2025) (Verified Answers).

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PRSA APR Cheat Sheet Questions and Answers (2024/2025) (Verified Answers). 1. PRSA Values : HE FAIL Honesty Expertise Fairness Advocacy Independence Loyalty 2. Four Step Planning Process : RPIE Research: Define the PR problem, situation analysis Planning: Strategy Implementation: Take action & communicate Evaluation: Assessment PRSA APR Cheat Sheet Questions and Answers (2024/2025) (Verified Answers). 2 / 5 3. Problem Statement : 5 Ws and H 1. What is the source of concern? 2. Where is this a concern? 3. When is this a concern? 4. Who is involved or affected? 5. How are they involved or affected? 6. What is the impact to the organization and its publics? 4. Audience : 1. Who needs to know? 2. Who needs to be involved? 3. Who is affected or has something to gain/lose? 4. Whose support do we need? 5. Objective : Who does what for whom by how much and when? Must be SMART, outcome/behavior-focused .

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