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Test STRATEGY

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Test key for the strategy module test from year 3 of SBRM.

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statements about strategic positon


1 OPERATIONAL LEVEL strategy is about competng successfully in
partcular markets.

2 In the shake-out phase of the industry lifecycle we usually see low
rivalry.

3 Social responsibility is the formal way in which an organisaton has to
present its performance to the public.

Introductonn:An:industry:is:a:group:of:frrs:producing:products:and:
services:that:are:essentaaay:the:sare.

4 An example of an 'industry' is the automobile industry.

5 Among others, the PESTEL model provides raw data from which to
identfy key drivers of change.

6 HR approach is not an element of the cultural web.

7 In a period of fux, strategies may change but in no clear directon.

statements about introducing strategy
21 By 'strategic drif', J&S mean the progressive failure of strategies to
address the strategic positon of the organisaton.

22 Entering a new market requires a strategic decision.


Introductonn:Strategy:is:aboout:expaoitng:the:strategic:capaboiaites.

23 An example of strategic capabilites is: 'resources'

24 'Strategic directon' refers to the underlying intent of a strategy, e.g.
consolidaton.

25 Launching a new advertsing campaign requires a strategic
decision.

Connected book
 image
Gerry Johnson, Richard Whittington Fundamentals of Strategy
Publisher: november 2014 ISBN: 9781292017211 Edition: 3

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