CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers
CMN 140 Final Exam Study Guide Ch. 13 Key Idea: When we take a four-dimensional perspective—timing, type, valence, and intentionality—of effects, we can better appreciate the broad range of effects the media are constantly exerting on us. 1. Why do we need to broaden our perspective on media effects? Why the narrow perspective is problematic? With narrow perspective: not able to perceive many effects that are constantly occurring all around us; occur outside your control broaden perspective to gain control; awareness of variety of media effects; can decide which effects you want to experience and which to avoid 2. Consider timing as a dimension of media effects. How can you categorize effects in terms of timing? Define the categories, provide examples. How do these categories compare to each other? Which ones are easier to notice? Is there a difference between these effect categories in terms of endurance? Immediate: during/ immediately after exposure; last for short period/ forever Long-term: after many exposures; slow and gradual; pattern Immediate effects easier to notice: occurs during exposure & suddenly
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