WGU C201 Pre-Assessment | 100% Correct | Verified | 2024 Version

A company might divide itself into smaller groups that best match the types of customers it service. this is an example of - Departmentalization A company wishes to determine if it should fund a project with bonds or equity. Which business concept would it most likely use to assist in the decision? - Leverage A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in? - Brand preference A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - Product After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers - Adding new users Increase frequency of use find new uses for the product