Business strategy Licence Exam with Complete Answers 2024.
business level strategy - Answer details the actions managers take in their quest for competitive advantage when competing in a single product market. at firm level performance is determined by - Answer value and cost positions relative to competitors V-C=value gap, economic value strategic position based on value creation and cost and - Answer to achieve position there must be trade offs (between cost or value) differentiation straegy - Answer seeks to create higher value for customers than the value that competitors create cost leadership strategy - Answer creates same or similar value for customers by delivering products/services at low cost ex. rolex quality timex cost -optimizes value chain activities slope of competition is choosing - Answer narrow or wide market value drivers are related to - Answer expertise: -product features: turn commodity into differentiated -customer service -customization -complements cost drivers: - Answer -input factors: debeers control supply
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