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Summary

Summary Chapter 17 ~ Principles of Marketing

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Samenvatting is afkomstig van 'Principles of Marketing´ Global edition, 16th edition'. Geschreven door Philip Kotler en Gary Armstrong. De samenvatting is geordend per leerdoel van de lessen. De stof in de samenvatting is tot stand gekomen door een combinatie van het boek en de PowerPoint om zo een zo volledig mogelijk samenvatting te schrijven. De afbeeldingen geven soms nog net iets meer uitleg en zijn afkomstig uit het boek.

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Institution
Hogeschool Rotterdam (HR)
Course
Marketing and Sales








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Connected book

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
  • april 2015
  • 9781292092485
  • 16

Written for

Institution
Hogeschool Rotterdam (HR)
Study
International Business and Management Studies
Course
Marketing and Sales
All documents for this subject (4)

Document information

Summarized whole book?
No
Which chapters are summarized?
Chapter 17
Uploaded on
September 4, 2018
Number of pages
1
Written in
2017/2018
Type
Summary

Subjects

  • rbs
  • ibms
  • ibl
  • marketing
  • business understanding
  • global edition principles of marketing 16th edition
  • global edition principles of marketing
  • international business management studies
  • ms

Content preview

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Define direct aind dieitae mareeiine aind diccucc thseir raiid erwtths aind beineftc tw
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Einaniing directlyg withg carefullyg tarnetedg iidividualg coisumersg aidg coistomersg commuiitesg
tog bothg obtaiig aisg immediateg respoiseg aisg buildg lasting costomerg relatoisshipsg
Ideitfyg aidg discussg theg maoorg formsg ofg directg aidg dinitalg marketing
Uciine dieitae mareeiine twwec cuchs ac teb citec, cwciae media, mwbiee aiic aind adc, wineiineg
videos,g e-mail,g aidg blonsg thatg einaneg coisumersg aiywhere,g aiytmeg viag theirg dinitalg devicesg
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