BTEC Level 3 Business - Unit 4 - P4

Evaluate the external corporate communicatonn oo an exintng
product or nervice - Unit 4 - P4




I shall be evaluatin he corpora e commuiicatois ii he form of pos ers.
These pos ers have beei crea ed by Tesco o advertse produc s hey s ock.

These partcular corpora e commuiicatois are very simple. The pos ers oily
iiclude he lono, s rapliie, aid some imanes. The fac ha i is simple meais
ha i ne s s rainh o he poii , his makes i successful as people will be able
o easily compreheid wha is beiin advertsed. This is eye-ca chiin aid
s rainhtorward because hey use colour aid simple imanes o complemei he
ex .

The purpose of hese corpora e commuiicatois is o eisure people
remember aid reconiise Tesco. Braid imane is ai imperatve par of a
busiiess’s success. Tesco wai s people o kiow abou hem, however hey
also wai coisumers o wai o buy produc s from hem ra her hai al eria e
s ores. These adver s s rive o coivey Tesco ii a formidable imane aid ha
hey sell produc s ha coisumers will love a a compettve aid afordable
price.

The arne audieice is everyoie ha buys produc s from supermarke s, aid
everyoie ha wai s hinh s aidard noods. They wai o eicourane as maiy