Georgia Tear
Business Communication
P1 & P7
Type of com- Example of how Purpose - what Source - Where is Audience - Who is
munication Tesco uses this might Tesco be the information receiving this infor-
(Tesco) communication communicating coming from? mation?
about?
Verbal Tesco communicate ver- Meetings - So all employ- Meetings - The informa- Meetings - All staff (For-
bally in meetings, phone, ees get told what they tion comes from CEO or mal, Internal)
interviews and TV ads, need to do and what people really high up. Phone - Employees (in
there doing well. Phone - Comes from the formal, Internal)
Phone - Mangers ringing managers of that store Interviews - Potential
up employees asking if Interviews - The informa- employees (Formal, Ex-
they can work tomorrow tion is coming from the ternal)
Interviews - When they interviewer and intervie- Tv Ads - Customers
are looking to employee wee. (Adults, with family, In
new people they inter- Tv Ads - The information formal, External)
view them to find infor- is coming from the mar-
mation about them keting team.
Tv Ads - Promoting their
products to customers so
they buy from Tesco.
Written Tesco communicate in Emails - To inform cus- Emails - The informa- Emails - This is going to
emails, staff notices, tomers about the newest tions comes from man- customers, employees
posters, newspaper. deals and to discuss agers, customer service and other business. (For-
problems that customers and people high up mal, Internal and Exter-
have and to negotiate Staff Notices - This infor- nal)
with other business. mation comes from store Staff Notices - To em-
Staff Notices - About the managers ployees (In formal, Inter-
newest things happening Posters - This comes nal)
in store and what em- from the marketing team Posters - To customers
ployees need to know. at Tesco ( adults, with family, In-
Posters - To advertise to Newspaper - This comes formal, External)
people walking round the from the marketing team Newspaper - To cus-
store the newest deals. at Tesco tomers (Adults, with fam-
Newspaper - To adver- ily, Informal, External)
tise new promotions and
deals
Onscreen Tesco communicate on They are communicate The information is com- The customers are re-
screen with self check- how to use the checkout, ing from the supplier of ceiving this information.
out. the price and the pay- the product because they (Adults, with family, For-
ment method. So that know how its used, and mal, External)
customers know what to the price is depending on
do. what the customer puts
in.
Web Based Tesco communicate on They are trying to pro- The information is com- The customers who visit
the web by promoting mote special deals to ing from the marketing Tesco website will re-
there products on there customers so that they team who made the pro- ceive this information.
website are attracted to buy them motion to attract cus- ( Adults, with families, In-
and go to Tesco so that tomers. formal, External)
they spend money.
Multi-media Tesco communicate They are trying to pro- The information is com- The potential customers
through multi-media by mote themselves and ing from the marketing that see the billboard will
promoting there deals of make Tesco recognised team who made the pro- receive this information.
there products and ser- and its also to promote motion to attract cus- (Adults, with families, in-
vices on billboards. special deals so that they tomers. formal, External)
have on.
Business Communication
P1 & P7
Type of com- Example of how Purpose - what Source - Where is Audience - Who is
munication Tesco uses this might Tesco be the information receiving this infor-
(Tesco) communication communicating coming from? mation?
about?
Verbal Tesco communicate ver- Meetings - So all employ- Meetings - The informa- Meetings - All staff (For-
bally in meetings, phone, ees get told what they tion comes from CEO or mal, Internal)
interviews and TV ads, need to do and what people really high up. Phone - Employees (in
there doing well. Phone - Comes from the formal, Internal)
Phone - Mangers ringing managers of that store Interviews - Potential
up employees asking if Interviews - The informa- employees (Formal, Ex-
they can work tomorrow tion is coming from the ternal)
Interviews - When they interviewer and intervie- Tv Ads - Customers
are looking to employee wee. (Adults, with family, In
new people they inter- Tv Ads - The information formal, External)
view them to find infor- is coming from the mar-
mation about them keting team.
Tv Ads - Promoting their
products to customers so
they buy from Tesco.
Written Tesco communicate in Emails - To inform cus- Emails - The informa- Emails - This is going to
emails, staff notices, tomers about the newest tions comes from man- customers, employees
posters, newspaper. deals and to discuss agers, customer service and other business. (For-
problems that customers and people high up mal, Internal and Exter-
have and to negotiate Staff Notices - This infor- nal)
with other business. mation comes from store Staff Notices - To em-
Staff Notices - About the managers ployees (In formal, Inter-
newest things happening Posters - This comes nal)
in store and what em- from the marketing team Posters - To customers
ployees need to know. at Tesco ( adults, with family, In-
Posters - To advertise to Newspaper - This comes formal, External)
people walking round the from the marketing team Newspaper - To cus-
store the newest deals. at Tesco tomers (Adults, with fam-
Newspaper - To adver- ily, Informal, External)
tise new promotions and
deals
Onscreen Tesco communicate on They are communicate The information is com- The customers are re-
screen with self check- how to use the checkout, ing from the supplier of ceiving this information.
out. the price and the pay- the product because they (Adults, with family, For-
ment method. So that know how its used, and mal, External)
customers know what to the price is depending on
do. what the customer puts
in.
Web Based Tesco communicate on They are trying to pro- The information is com- The customers who visit
the web by promoting mote special deals to ing from the marketing Tesco website will re-
there products on there customers so that they team who made the pro- ceive this information.
website are attracted to buy them motion to attract cus- ( Adults, with families, In-
and go to Tesco so that tomers. formal, External)
they spend money.
Multi-media Tesco communicate They are trying to pro- The information is com- The potential customers
through multi-media by mote themselves and ing from the marketing that see the billboard will
promoting there deals of make Tesco recognised team who made the pro- receive this information.
there products and ser- and its also to promote motion to attract cus- (Adults, with families, in-
vices on billboards. special deals so that they tomers. formal, External)
have on.
