CPCM- Store level data Exam with correct Answers

CPCM- Store level data Exam with correct Answers •When choosing stores for an in-store test, should you select store that are similar to the control stores? -Answer-Yes. If the stores are not similar, the test may measure effects that are not related to the test •Looking at the store-level data, what can you say about the importance of Widget Plus to the single Mosaic store, when compared to the Mosaic cluster? -Answer-Widget Plus is less important to the single store than it is to the cluster •Which of the following should you not do when setting up an in-store test? -Answer-Vary promotions, ad features and displays between the test and control stores in the base period and the test period. •Which of the following describes the correct procedure for analyzing the end results of an in- store test? -Answer-Calculate the change in sales between the sales period and the test period for both the control store group and the test store group. Then compare the change between time periods in the test store group to the change between time periods in the control store group •How would you get access to a retailer's store-level data? -Answer-Check with the syndicated data provider to find out whether the store makes its data available at the individual store level •What is a store cluster? -Answer-All above •As a category manager, why would you want to use store-level data? -Answer-All of the above: store-level data allows you to compare an individual store's data to data from competing stores in the area, you can show a retailer how much one store is performing in comparison to their other store, you can use store-level data to "cluster" stores together for the purpose of analyzing sales performance