CMKG - CPCM Assortment Analysis Exam Questions and Answers

CMKG - CPCM Assortment Analysis Exam Questions and Answers 1. Refer to the diagram. If the retailer's market coverage objective is 80, how many SKU's should they carry in this segment to meet their objective? -Answer-Answer: 5. You sum the cumulative segment shares of the items for total market (e.g. 24.9+22.7+17.4+11.4+8) until they add up to >80.0 market coverage. 2. True or false. Item level assortment within a category should be the same across retailers within the same channel. -Answer-Answer: False. Retailers will determine their product assortment based on the shoppers they want to attract to their stores. 3. A supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller- sized products than the original lineup. What is this an example of? -Answer-Answer: Product line extension. Because it's a new item in the same brand in a different size. 4. Pareto Curve analysis helps you to determine which of the following? -Answer-Answer: The target number of items to carry in a category. A pareto curve helps you to establish how many items you should carry in a category. 5. Which of the following is the biggest limitation to applying activity based costing? -Answer- Answer: The ability for retailers to track/measure detailed cost data. It is very