MARKETO CERTIFIED EXPERT CERTIFICATION EXAM 2024 WITH 100% CORRECT ANSWERS

Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) Answer - A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. B. The report will return a null value for cost per success. C. The report will identify the last program status as a success and calculate based on that. D. The report will identify the first program status as a success and calculate based on that. Answer - B A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used? A. Form Conversion Report B. Event Registration Report C. Landing Page Activity Report D. Landing Page Performance Report Answer - D A marketing manager recently launched a landing page with the following URL: How should this update be done? A. Edit URL Settings B. Enable Personalized URLs C. Open URL Builder in Admin D. Generate a private preview URL Answer - A A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do? A. Use a custom Visibility Rule to change the picklist items B. Use Mask Input to change the display value of the picklist items C. Use a different Display Value and Stored Value in the picklist items D. Use Progressive Profiling to change the display value of the picklist items Answer - C A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?