99237273
James Tilley
Unit 12 – Internet Marketnn
P5 – Explain how internet marketnn has made a selected business
more efficient, efectie and successful.
Access:
Thomas Cook recently released a 24/7 social media monitoring facility. At this locatonn
Thomas Cook have a team of workers who are on call at any tme throughout the day who
communicate with customers to complete and fulfl their requests.
In additonn the social media facility work on the social media and other online accountsn
helping to promote the brand through a number of special ofers to both new and existng
customers. They will also share product launches with the publicn so that they can promote
these new products and servicesn helping to improve customer knowledgen with them
possibly purchasing a holiday due to this awareness.
If a customer has spoken to a representatve previouslyn the representatve will know the
customers purchasing historyn as well as what they are looking for. Due to thisn as well as the
informaton available on social median the customer can be targeted with increased success.
The largest beneft for customers through the additon of a 24/7 social media monitoring
facility to the customer is the drastc decrease in the response tmen meaning that
customers will be answered at any tme of the dayn without having to wait for conventonal
opening and closing tmes for the brand. Due to thisn customers may decide they want to
purchase a Thomas Cook holiday and have the security to talk to support at any tmen over
purchasing a holiday cheaper and not having a customer service representatve to
communicate with.
Furthermoren if the customer needs additonal convincing whether to purchase the holidaysn
1
James Tilley
Unit 12 – Internet Marketnn
P5 – Explain how internet marketnn has made a selected business
more efficient, efectie and successful.
Access:
Thomas Cook recently released a 24/7 social media monitoring facility. At this locatonn
Thomas Cook have a team of workers who are on call at any tme throughout the day who
communicate with customers to complete and fulfl their requests.
In additonn the social media facility work on the social media and other online accountsn
helping to promote the brand through a number of special ofers to both new and existng
customers. They will also share product launches with the publicn so that they can promote
these new products and servicesn helping to improve customer knowledgen with them
possibly purchasing a holiday due to this awareness.
If a customer has spoken to a representatve previouslyn the representatve will know the
customers purchasing historyn as well as what they are looking for. Due to thisn as well as the
informaton available on social median the customer can be targeted with increased success.
The largest beneft for customers through the additon of a 24/7 social media monitoring
facility to the customer is the drastc decrease in the response tmen meaning that
customers will be answered at any tme of the dayn without having to wait for conventonal
opening and closing tmes for the brand. Due to thisn customers may decide they want to
purchase a Thomas Cook holiday and have the security to talk to support at any tmen over
purchasing a holiday cheaper and not having a customer service representatve to
communicate with.
Furthermoren if the customer needs additonal convincing whether to purchase the holidaysn
1
