AMA Digital Marketing Professional 126 Exam Questions with 100% Correct Answers | Verified | Latest Update
A/B Testing - ️️comparing two versions of a web page to see which one performs better Acquisition - ️️channels that site visits come through to get to your site. How your visits are acquired Attribution - ️️assigning values to touch points within a users journey to conversion Attribution Analysis - ️️Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Attribution: all credit to first or last click -Fractional Attribution: divides credit among clicks Benchmarking - ️️the process of measuring a business's performance against competitors and industry standards Bounce Rate - ️️the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Click Through Rate (CTR) - ️️# of users who clicked an ad / by # of impressions (times the ad was displayed to a user) The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
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