Hubspot Email Marketing Certification
Exam Questions and Answers (GRADED
A+)
What is the definition of an email marketing strategy? - ANSWER-A strategy used to
market products and services and nurture relationships in a human and helpful way
through the use of the email channel
When was the first email sent? * - ANSWER-1970's
How can email marketing fuel your overall inbound strategy? - ANSWER-Email
marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - ANSWER-Create a
human, helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your
company. What type of lists have you created? * - ANSWER-Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-
driven analysis are the three pillars of an __________ * - ANSWER-effective email
marketing strategy
Without __________ for your emails, you won't know if your emails are successful or
not * - ANSWER-goals
You can use your database and contact management strategy to do a few things: see
the whole picture of every contact, organize contacts to keep a healthy database at all
times, and what else? - ANSWER-integrate your contact information with other tools
you use
Inbound is the happy marriage between __________ * - ANSWER-context and content
Each year your contacts database will decay, so to successfully cater to the needs and
interests of your contacts, what do you need to begin with? * - ANSWER-The right
contacts in your database
Before emailing any contacts in your database, what question do you need to ask
yourself or your team? - ANSWER-Do we have permission?
, If you have an offer that's targeted towards your leads in your database and wouldn't
provide as much value to your customers, what could you segment by to send only to
your leads? * - ANSWER-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - ANSWER-at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of
them are having a clean and organized database and collecting the right information.
What is the third? * - ANSWER-Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the
context in which you were receiving it. It was a jarring experience for you. What was this
email not doing? - ANSWER-Creating the right email by bringing content and context
together
When you take a specific action on a website around a certain topic, and an email is
triggered to you that follows up with additional educational content around that topic,
this is an example of sending the right email. (True or False?) * - ANSWER-True
What helps to ensure you deliver the right email to the right person? * - ANSWER-
Segmentation
By adding the following copy to your email, what are you doing for your contacts?
"Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving
updates from me on how to send better emails on a monthly basis, but if you're looking
to update your email preferences, you can do so anytime here. Invite your team
members to subscribe because when we learn together, we grow together." * -
ANSWER-Setting expectations
When sending the right email, there are three key things you'll need to understand: why
you are sending that email, your goal, and the value you're delivering to the person on
the other end of the send. This gives you the foundation to __________. * - ANSWER-
set the right expectations with those receiving your email by setting an appropriate and
contextual goal and then pairing that with information that will provide the most value
There are three key components to sending the right email. Two of the are the right
email and the right time. What is the third? * - ANSWER-The right person
Having an understanding of what you're trying to achieve is the most important part of
creating high-performing emails. What theme does this correlate to? - ANSWER-Setting
a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their
problem and is actively researching different solutions.* - ANSWER-consideration
Exam Questions and Answers (GRADED
A+)
What is the definition of an email marketing strategy? - ANSWER-A strategy used to
market products and services and nurture relationships in a human and helpful way
through the use of the email channel
When was the first email sent? * - ANSWER-1970's
How can email marketing fuel your overall inbound strategy? - ANSWER-Email
marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - ANSWER-Create a
human, helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your
company. What type of lists have you created? * - ANSWER-Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-
driven analysis are the three pillars of an __________ * - ANSWER-effective email
marketing strategy
Without __________ for your emails, you won't know if your emails are successful or
not * - ANSWER-goals
You can use your database and contact management strategy to do a few things: see
the whole picture of every contact, organize contacts to keep a healthy database at all
times, and what else? - ANSWER-integrate your contact information with other tools
you use
Inbound is the happy marriage between __________ * - ANSWER-context and content
Each year your contacts database will decay, so to successfully cater to the needs and
interests of your contacts, what do you need to begin with? * - ANSWER-The right
contacts in your database
Before emailing any contacts in your database, what question do you need to ask
yourself or your team? - ANSWER-Do we have permission?
, If you have an offer that's targeted towards your leads in your database and wouldn't
provide as much value to your customers, what could you segment by to send only to
your leads? * - ANSWER-Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - ANSWER-at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of
them are having a clean and organized database and collecting the right information.
What is the third? * - ANSWER-Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the
context in which you were receiving it. It was a jarring experience for you. What was this
email not doing? - ANSWER-Creating the right email by bringing content and context
together
When you take a specific action on a website around a certain topic, and an email is
triggered to you that follows up with additional educational content around that topic,
this is an example of sending the right email. (True or False?) * - ANSWER-True
What helps to ensure you deliver the right email to the right person? * - ANSWER-
Segmentation
By adding the following copy to your email, what are you doing for your contacts?
"Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving
updates from me on how to send better emails on a monthly basis, but if you're looking
to update your email preferences, you can do so anytime here. Invite your team
members to subscribe because when we learn together, we grow together." * -
ANSWER-Setting expectations
When sending the right email, there are three key things you'll need to understand: why
you are sending that email, your goal, and the value you're delivering to the person on
the other end of the send. This gives you the foundation to __________. * - ANSWER-
set the right expectations with those receiving your email by setting an appropriate and
contextual goal and then pairing that with information that will provide the most value
There are three key components to sending the right email. Two of the are the right
email and the right time. What is the third? * - ANSWER-The right person
Having an understanding of what you're trying to achieve is the most important part of
creating high-performing emails. What theme does this correlate to? - ANSWER-Setting
a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their
problem and is actively researching different solutions.* - ANSWER-consideration
