HubSpot Digital Marketing Exam Study Guide with Complete Solutions!!

A content creation framework should be ___, ___, and ___. - ANSWER-repeatable, organized, agile Why is a naming system useful in content creation? - ANSWER-easy organization true / false: have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker & more efficient. - ANSWER-false (make sure to track changes) What is the discovery stage of how search engines work - ANSWER-search engines discover content by crawling it What is the relevance stage of how search engines work - ANSWER-search engines decide how relevant content is by indexing it (based on signals like keywords) What is the authority stage of how search engines work - ANSWER-search engines rank your content in search results based on SEO authority how do you build authority for your website? - ANSWER-getting lots of high-quality backlinks what are the 3 stages for how search engines work - ANSWER-discovery, relevance, authority what does authority directly impact (in seo for your website) - ANSWER-ranking strength thinking of Google as a library - what is the step for finding the books - ANSWER-crawling/discovery thinking of Google as a library - what is the step for categorizing the books - ANSWER-indexing/relevance thinking of Google as a library - what is the step for deciding which books to feature - ANSWER-ranking/authority