Hubspot Email Marketing Certification Exam Questions and Answers (Graded A+)Hubspot Email Marketing Certification Exam Questions and Answers (Graded A+)

What is the definition of an email marketing strategy? - ANSWER-A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWER-1970's How can email marketing fuel your overall inbound strategy? - ANSWER-Email marketing syncs closely to your CRM What does it mean to create an inbound email marketing strategy? - ANSWER-Create a human, helpful, and customer-driven conversation and experience You're looking to send an email to three different lists of contacts. You've created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created? * - ANSWER-Buyer's journey lists The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an __________ * - ANSWER-effective email marketing strategy Without __________ for your emails, you won't know if your emails are successful or not * - ANSWER-goals You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else? - ANSWER-integrate your contact information with other tools you use Inbound is the happy marriage between __________ * - ANSWER-context and content Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with? * - ANSWER-The right contacts in your database Before emailing any contacts in your database, what question do you need to ask yourself or your team? - ANSWER-Do we have permission?