Bee-Clever
Notes
Consumer behaviour
, Chapter 1
Introduction to consumer behaviour:
This is a summary of Consumer behaviour: South African
marketing and psychology applications.
, Chapter 1:
Introduction to consumer behaviour:
What is consumer behaviour?
Consumer behaviour is a term used to
describe various mental and physical
processes associated with consumer
decision making.
In a “not-so-complex” way:
Consumer behaviour refers to the
actions and decisions that
individuals make when buying or
using a specific product/brand.
Ask yourself:
How do you behave towards
a certain brand or product?
What goes through your head
when you see a pair of
sneakers that tickles your
fancy?
Do you feel the same why
about beer as the person next
to you, or are you more of a
vodka and OJ kind of
person?
Notes
Consumer behaviour
, Chapter 1
Introduction to consumer behaviour:
This is a summary of Consumer behaviour: South African
marketing and psychology applications.
, Chapter 1:
Introduction to consumer behaviour:
What is consumer behaviour?
Consumer behaviour is a term used to
describe various mental and physical
processes associated with consumer
decision making.
In a “not-so-complex” way:
Consumer behaviour refers to the
actions and decisions that
individuals make when buying or
using a specific product/brand.
Ask yourself:
How do you behave towards
a certain brand or product?
What goes through your head
when you see a pair of
sneakers that tickles your
fancy?
Do you feel the same why
about beer as the person next
to you, or are you more of a
vodka and OJ kind of
person?
