ESB V2 Certification
Quality - ✔ ✔ _______ is measured by how well the product or service successfully serves its users'
purpose.
E-commerce sales and door-to-door sales - ✔ ✔ What are two examples of direct distribution
channels?
Middlemen - ✔ ✔ Indirect distribution channels use _______ to sell their products to the end
customers.
Idea - ✔ ✔ The first stage of the product/market fit is the ________ stage.
prototype - ✔ ✔ The second stage of the product/market fit is the ________ stage.
launch - ✔ ✔ The third stage of the product/market fit is the ________ stage.
traction - ✔ ✔ The fourth stage of the product/market fit is the ________ stage.
monetization - ✔ ✔ The fifth stage of the product/market fit is the ________ stage.
growth - ✔ ✔ The sixth and final stage of the product/market fit is the ________ stage.
Set quality standards - ✔ ✔ The first step of creating a quality control process is to _____________.
Establish the method of testing product quality - ✔ ✔ The second step of creating a quality control
process is to _____________.
, Review the internal quality testing results - ✔ ✔ The third step of creating a quality control process is
to _____________.
Refine and improve quality methods and measures as needed. - ✔ ✔ The fourth step of creating a
quality control process is to _____________.
Employee - ✔ ✔ Sarah is a(n) ________ because she performs tasks while abiding by company
policies and receives a wage for her work.
Success - ✔ ✔ Sharon is in the ________ stage because she is earning more money, and the
company's finances are doing well. Because she is not yet preparing to finance future growth, she is not
yet in the take-off stage.
Trade secret - ✔ ✔ Knowing a process has been tested and works well is valuable to companies as
they can assume it would work just as successfully for their company. As a result, companies may want
to use __________ materials.
Business plan - ✔ ✔ A written document that details how a business will be structured, managed,
run, and grown.
Pitch deck - ✔ ✔ A brief overview of a business plan, the products and services that will be provided,
the funding needed, and financial projections.
Lean canvas - ✔ ✔ Covers problems and solutions, value propositions, marketing channels, key
metrics, costs, and revenue without all of the business plan details.
Critical thinking - ✔ ✔ ___________ involves solving problems in the best way by considering various
potential solutions to the problem.
Quality - ✔ ✔ _______ is measured by how well the product or service successfully serves its users'
purpose.
E-commerce sales and door-to-door sales - ✔ ✔ What are two examples of direct distribution
channels?
Middlemen - ✔ ✔ Indirect distribution channels use _______ to sell their products to the end
customers.
Idea - ✔ ✔ The first stage of the product/market fit is the ________ stage.
prototype - ✔ ✔ The second stage of the product/market fit is the ________ stage.
launch - ✔ ✔ The third stage of the product/market fit is the ________ stage.
traction - ✔ ✔ The fourth stage of the product/market fit is the ________ stage.
monetization - ✔ ✔ The fifth stage of the product/market fit is the ________ stage.
growth - ✔ ✔ The sixth and final stage of the product/market fit is the ________ stage.
Set quality standards - ✔ ✔ The first step of creating a quality control process is to _____________.
Establish the method of testing product quality - ✔ ✔ The second step of creating a quality control
process is to _____________.
, Review the internal quality testing results - ✔ ✔ The third step of creating a quality control process is
to _____________.
Refine and improve quality methods and measures as needed. - ✔ ✔ The fourth step of creating a
quality control process is to _____________.
Employee - ✔ ✔ Sarah is a(n) ________ because she performs tasks while abiding by company
policies and receives a wage for her work.
Success - ✔ ✔ Sharon is in the ________ stage because she is earning more money, and the
company's finances are doing well. Because she is not yet preparing to finance future growth, she is not
yet in the take-off stage.
Trade secret - ✔ ✔ Knowing a process has been tested and works well is valuable to companies as
they can assume it would work just as successfully for their company. As a result, companies may want
to use __________ materials.
Business plan - ✔ ✔ A written document that details how a business will be structured, managed,
run, and grown.
Pitch deck - ✔ ✔ A brief overview of a business plan, the products and services that will be provided,
the funding needed, and financial projections.
Lean canvas - ✔ ✔ Covers problems and solutions, value propositions, marketing channels, key
metrics, costs, and revenue without all of the business plan details.
Critical thinking - ✔ ✔ ___________ involves solving problems in the best way by considering various
potential solutions to the problem.
