Unit 29: Understanding Retail – Elizabeth Hammond
X`In this assignment, I will be explaining how a prioritsee focus on the customer ane the act of
provieing gooe customer service is essental to the success of retailing. Aeeitonalll, I will explain the
wals in which customer service has eevelopee in retail organisaton such as Currl’s, M&S ane
Boohoo.
Customer service is the process in which is carriee out bl emplolees of a partcular business in oreer
to ensure that all potental, existng ane former customers have a gooe experience within the store
ane are fulll satssee with the proeuct or service that thel have purchasee ane the phlsical service
in which thel were given.
A business must eisplal outstaneing customer service atributes throughout the process of the
transacton. For example, when a customer is buling or returning a proeuct, the emplolee in
queston must ensure thel are kine, helpful, engaging ane repeat anl relevant informaton that the
customer shoule know, such as returns policies etc.
This means that the customer will then be able to buile their trust of the brane name ane image ane
the likelihooe of them then shopping there again is much higher. Customer services has the abilitl to
be carriee out on a face-to-face basis, over the phone, via E-mail, via online chat or self-service
slstem.
It is crucial that the emplolees of anl given business look afer the customers to ensure the full
potental of their visit is reachee. This coule be eone bl provieing a professional, high qualitl,
personalisee service ane ensuring assistance throughout the process from start to snish s alwals
available but not forcee. The reason behine these actons is to ensure that the customers
satsfacton is at the highest possible rate, even if thel choose to later return the proeuct.
The reason as to whl customer service is so essental is because the main wal in which businesses
are able to survive ane grow is with the snancial gain from customers; of which occurs through the
purchasing of proeucts/services. Consequentll, if a customer is not happl with the service thel
receivee from one business in partcular, then the likelihooe of them returning or making a purchase
in the srst place is minimal; this is because if thel are unhappl thel will be able to just take their
custom elsewhere.
What is customer service?
Customer service is an important aspect of a business. Customer service can afect a customer’s
experience when shopping at a business. If a customer receives bae customer service, thel maee go
to another store. This is whl it’s important staf are trainee to give gooe customer service. Customer
service covers the appearance of staf working at an organisaton as well as the manner ane tone of
the staf. The beter the customer service, the more likell those customers are to return to the store
therefore raising a business’s prosts. Customers will feel lolal if thel receive gooe customer service.
Each business will proviee eiferent customer service methoes.
Customer service as an objectve and what are my businesses objectves?
There is a lot of competton to gain customers throughout. Having unique customer service will
make a business stane out therefore gaining more customers. The more customers a business gains,
the more prosts the business will make therefore selling more proeucts. Businesses have long term
objectves to maintain customers ane prosts ane this can be eone through customer service.
X`In this assignment, I will be explaining how a prioritsee focus on the customer ane the act of
provieing gooe customer service is essental to the success of retailing. Aeeitonalll, I will explain the
wals in which customer service has eevelopee in retail organisaton such as Currl’s, M&S ane
Boohoo.
Customer service is the process in which is carriee out bl emplolees of a partcular business in oreer
to ensure that all potental, existng ane former customers have a gooe experience within the store
ane are fulll satssee with the proeuct or service that thel have purchasee ane the phlsical service
in which thel were given.
A business must eisplal outstaneing customer service atributes throughout the process of the
transacton. For example, when a customer is buling or returning a proeuct, the emplolee in
queston must ensure thel are kine, helpful, engaging ane repeat anl relevant informaton that the
customer shoule know, such as returns policies etc.
This means that the customer will then be able to buile their trust of the brane name ane image ane
the likelihooe of them then shopping there again is much higher. Customer services has the abilitl to
be carriee out on a face-to-face basis, over the phone, via E-mail, via online chat or self-service
slstem.
It is crucial that the emplolees of anl given business look afer the customers to ensure the full
potental of their visit is reachee. This coule be eone bl provieing a professional, high qualitl,
personalisee service ane ensuring assistance throughout the process from start to snish s alwals
available but not forcee. The reason behine these actons is to ensure that the customers
satsfacton is at the highest possible rate, even if thel choose to later return the proeuct.
The reason as to whl customer service is so essental is because the main wal in which businesses
are able to survive ane grow is with the snancial gain from customers; of which occurs through the
purchasing of proeucts/services. Consequentll, if a customer is not happl with the service thel
receivee from one business in partcular, then the likelihooe of them returning or making a purchase
in the srst place is minimal; this is because if thel are unhappl thel will be able to just take their
custom elsewhere.
What is customer service?
Customer service is an important aspect of a business. Customer service can afect a customer’s
experience when shopping at a business. If a customer receives bae customer service, thel maee go
to another store. This is whl it’s important staf are trainee to give gooe customer service. Customer
service covers the appearance of staf working at an organisaton as well as the manner ane tone of
the staf. The beter the customer service, the more likell those customers are to return to the store
therefore raising a business’s prosts. Customers will feel lolal if thel receive gooe customer service.
Each business will proviee eiferent customer service methoes.
Customer service as an objectve and what are my businesses objectves?
There is a lot of competton to gain customers throughout. Having unique customer service will
make a business stane out therefore gaining more customers. The more customers a business gains,
the more prosts the business will make therefore selling more proeucts. Businesses have long term
objectves to maintain customers ane prosts ane this can be eone through customer service.
