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BTEC Business Level 3 - Unit 2

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2023/2024 Written for academic year
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BTEC Business Level 3 - Unit 2 Questions with correct answers 2024. What are the roles of marketing? Correct Answer- 1. to make customers aware of the products or services provided 2. to build brand awareness and trust to increase market share 3. to make customers pay more for the same product Examples of marketing? Correct Answer- Social media, TV adverts, leaflets What are the principles and purposes of marketing? Correct Answer- to generate customer satisfaction by: - identifying needs - promoting products or contributing to brand development - pricing of the brand - promoting the brand by various means - distributing the brand in the right locations What is anticipating demand? Correct Answer- to estimate and anticipate demand, its important to look at: - the impact of past marketing campaigns - results of market research - demand for previous products - demand for competitors products - impact of competitors marketing campaigns

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  • examples of marketing
  • what is st
  • btec business level 3 unit 2
  • what are the roles of marketing
  • what are the principles and purposes of marketing
  • what is anticipating demand
  • what is recognising demand

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