Strategic Management- Concepts and Cases 23/24
Which of the following is NOT a reason for fragmentation? a. Lack of scale economies may mean that there are few, if any, cost advantages to large size. b. There is no established brand loyalty in the market segment. c. The lack of scale economies and national brand loyalty often implies low entry barriers. d. The company is specialty company that operates in local or regional markets or is focused on specialized or custom-made products. e. Brand loyalty in the industry may primarily be local. b. There is no established brand loyalty in the market segment. The real estate industry is comprised of different firms in several locations. Some are independent and popular locally, whereas others are affiliated to national chains. The real estate industry is most likely to be a(n): a. fragmented industry. b. oligopoly. c. pure competition industry. d. consolidated industry. e. monopoly. a. fragmented industry. Which of the following is NOT an example of a fragmented industry? a. Custom-made jewelry b. Aircraft manufacturing c. Massage services industry d. Catering e. Landscaping b. Aircraft manufacturing
Document information
- Uploaded on
- January 6, 2024
- Number of pages
- 21
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
