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MGT 6311 PRACTICE 1

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MGT 6311 PRACTICE 1 Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following Market share - CORRECT ANSWER-In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company. Pay per click (PPC) - CORRECT ANSWER-Advertising where the advertiser pays only for each click on their advert, not for the opportunity for it to be seen or displayed. Return on investment (ROI) - CORRECT ANSWER-The ratio of cost to profit.

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