Media Now Understanding Media, Culture, and Technology , 9th Edition By Joseph Straubhaar - Test Bank

,Name Clas Dat
: s: e:

Chapter 01: The Changing Media
True / False

1. Feedback plays a bigger role in interactive systems than it does in the conventional SMCR model of mass
communication.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:01 PM
DATE MODIFIED: 9/9/2014 9:14 AM

2. In an industrial society, most people are engaged in agriculture-related work.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:03 PM
DATE MODIFIED: 8/21/2014 2:03 PM

3. The digital divide refers to the issues that make Internet access more readily available to some people and not
to others.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:03 PM
DATE MODIFIED: 8/21/2014 2:04 PM

4. Radio talk shows and televised news reports are considered forms of mass communication.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
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,Name Clas Dat
: s: e:

Chapter 01: The Changing Media

HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:04 PM
DATE MODIFIED: 8/21/2014 2:04 PM

5. Social media has reinforced the ability of conventional mass media to help define culture.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:05 PM
DATE MODIFIED: 8/21/2014 2:06 PM

6. Online computer games are considered a form of interactive communication.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:06 PM
DATE MODIFIED: 9/9/2014 9:15 AM

7. A 1998 law broadened the copyright protection enjoyed by writers, performers, artists, and songwriters.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:07 PM
DATE MODIFIED: 8/21/2014 2:08 PM

8. Many people are worried that interactive media will intensify children’s violent behavior.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
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, Name Clas Dat
: s: e:

Chapter 01: The Changing Media

HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:09 PM
DATE MODIFIED: 8/21/2014 2:09 PM

Multiple Choice

9. Posting a message to a friend’s Facebook wall is an example of _______________.
a. asynchronous interpersonal communication
b. asynchronous intrapersonal communication
c. synchronous interpersonal communication
d. synchronous intrapersonal communication
ANSWER: a
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:10 PM
DATE MODIFIED: 9/10/2014 2:02 PM

10. In which historical period did written communications emerge as a specialized function controlled by the
ruling classes?
a. pre-agricultural society
b. industrial society
c. agricultural society
d. information society
ANSWER: c
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/21/2014 2:12 PM
DATE MODIFIED: 9/9/2014 9:17 AM

11. You send an email to a friend. According to the SMCR model, what role does your computer fulfill?
a. Sender
b. Encoder
c. Decoder
d. Receiver
ANSWER: b
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
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