APMP Foundation Certification Exam with Complete Solution
Market Identification -Answer The ongoing activity that defines and qualifies target markets for pursuing business. Opportunity Plan -Answer A documented plan that is developed during the opportunity planning phase to identify actions and strategies to position your customer to be the customer's preferred bidder. Price-to-Win -Answer A process for analyzing competitive and customer data to identify how to package and price a winning offer to a customer. SWOT -Answer The analysis performed by organizations to address competitive positioning and identify the outcomes needed to develop a compelling proposal response that wins the business. It emphasizes the internal environment. Benefit -Answer Results from a feature of an offer that resolves a customer issue and demonstrates the value the customer can achieve from resolving the issue. Clarification -Answer Communication to eliminate minor irregularities or apparent clerical mistakes in an RFP or in a proposal. Compliance Matrix -Answer A list of specific customer requirements, often splitting complex, multi-part requirements into sub-requirements. It helps proposal managers and internal reviewers verify that the proposal meets all the requirements
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- December 29, 2023
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