MNM2615 MARKETING IN AFRICA
ASSIGNMENT 3 PORTFOLIO
(MNM2615)
Date of submission:
,DECLARATION BY STATEMENT
I ……student number …….……. understand the consequences of plagiarism
and collusion and hereby declare that the work submitted for this report for
MNM2615 is my own work.
, TABLE OF CONTENTS
INTRODUCTION….............................................................................................................................1
SECTION1..........................................................................................................................................1
1....................................................................... BACKGROUND OF THE SME/SMME 2
SECTION2...........................................................................................................................................2
2.............................................................CORRECTIONS APPLIED TO ASSIGNMENT 01 2
2.1 IMPLICATIONS, GROWTH AND THE OPPORTUNITIES OF BRICS..................................................2
2.2 DEMOGRAPHY OF THE CHOSEN SME/SMME..............................................................................3
2.3 MIGRATION AND CHANGE IN POPULATION IN AFRICA..............................................................4
2.4 AFRICAN FACTOR MARKETS........................................................................................................5
SECTION 3...........................................................................................................................................6
3.1 THE IMPACT OF SOCIAL MEDIA ON AFRICAN CULTURE..............................................................7
3.2 CHARACTERISTICS OF SOCIAL CLASS............................................................................................8
3.2.1 LOWER CLASS............................................................................................................................8 3.2.2
MIDDLE CLASS...........................................................................................................................9
3.2.3 UPPER CLASS...............................................................................................................................9
3.3 GENERIC MARKETING COMMUNICATION MODEL........................................................................9
3.4 RECOMMENDATIONS...................................................................................................................10
3.5 CONCLUSION…...............................................................................................................................11 3.6
LIST OF REFERENCES.......................................................................................................................11
INTRODUCTION
ASSIGNMENT 3 PORTFOLIO
(MNM2615)
Date of submission:
,DECLARATION BY STATEMENT
I ……student number …….……. understand the consequences of plagiarism
and collusion and hereby declare that the work submitted for this report for
MNM2615 is my own work.
, TABLE OF CONTENTS
INTRODUCTION….............................................................................................................................1
SECTION1..........................................................................................................................................1
1....................................................................... BACKGROUND OF THE SME/SMME 2
SECTION2...........................................................................................................................................2
2.............................................................CORRECTIONS APPLIED TO ASSIGNMENT 01 2
2.1 IMPLICATIONS, GROWTH AND THE OPPORTUNITIES OF BRICS..................................................2
2.2 DEMOGRAPHY OF THE CHOSEN SME/SMME..............................................................................3
2.3 MIGRATION AND CHANGE IN POPULATION IN AFRICA..............................................................4
2.4 AFRICAN FACTOR MARKETS........................................................................................................5
SECTION 3...........................................................................................................................................6
3.1 THE IMPACT OF SOCIAL MEDIA ON AFRICAN CULTURE..............................................................7
3.2 CHARACTERISTICS OF SOCIAL CLASS............................................................................................8
3.2.1 LOWER CLASS............................................................................................................................8 3.2.2
MIDDLE CLASS...........................................................................................................................9
3.2.3 UPPER CLASS...............................................................................................................................9
3.3 GENERIC MARKETING COMMUNICATION MODEL........................................................................9
3.4 RECOMMENDATIONS...................................................................................................................10
3.5 CONCLUSION…...............................................................................................................................11 3.6
LIST OF REFERENCES.......................................................................................................................11
INTRODUCTION
