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McManus UGA Mark3000 Exam 3
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McManus UGA Mark3000 Exam 3 IMC - Correct ️️ integrated marketing communications Parts of the IMC - Correct ️️ Customers Communication Channel Results The Communication Process - Correct ️️ Sender Transmitter encodes message Communications Channel (Media) Receiver (Consumer) decodes message {Noise from environment affects all} {Feedback is useful for sender and Receiver} How do consumers perceive communication? - Correct ️️ -receivers decode messages differently -senders adjust messages according to the medium and receivers' traits What does the AIDA model stand for? - Correct ️️ Awareness Interest Desir
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