Qualitative Research

Qualitative research is non-_____. - numerical This type of research is complex, multi-dimensional and holistic approach. - qualitative research Is qualitative research typically small or large scaled? - small Qualitative research is _____. - flexible What are the five types of qualitative research methods? - 1. in depth interviews 2. focus groups 3. case analysis 4. projective methods 5. observation Qualitative research is almost, but not always, a _____ research design. - exploratory Which of the type of qualitative research methods is a mechanism for obtaining detailed insights from a chosen few participants in a one on one format? - in depth interviews Which of the type of qualitative research methods is flexible enough to adjust to each participant? - in depth interviews Which of the type of qualitative research methods might yield bias findings and make generalizations impossible due to a small number of participants? - in depth interviews Which of the type of qualitative research methods uses a group of respondents discuss a marketing problem by responding and reacting to each other? - focus group Which of the type of qualitative research methods intensively studies one or a few situations similar to the problem situation? - case analysis Which of the type of qualitative research methods uses ethnography? - case analysis