P3 M1 UNIT 12
Customer Benefits
In this report I am going to be discussing the benefits to customers of a business that use internet
marketing. Internet marketing has a lot of advantages for both the business and the customers. This
is because it helps businesses give customers a better customer service experience and it also
attracts a higher number of customers because shopping on is quicker and easier, especially for
people that are too busy to find time to shop in a physical store. The business I am going to talk
about in this essay is Superdrug.
Online advertising
Online advertising is cheaper and more flexible than online advertising as businesses can use social
media to update their customers about news and such as any sales or events that are either online or
in store. Customers that follow Superdrug's social media profiles and email alerts can be up to date with
news about sales and new product releases and can be accessed anywhere, at anytime as long as the
consumer has a device connected to the internet. This means that consumers can use their
smartphones to browse Superdrug's website and social media profiles instantly and can also shop
online with them and have it delivered to their home or use click and collect. This helps when
consumers have busy lives but still need to purchase make up, toiletries or medicinal products.
This affects customers in a positive way as they can look out for discount codes as well as be notified
when Superdrug give away freebies. Also, if a customer is considering a certain product they can read
reviews that are provided by other customers that have also tried the products. The customer also has
access to a full list of ingredients for their products on their websites, which they wouldn’t access in
store or find on a hardcopy poster. Also, if a customer has any queries or complaints it would be easier
for them to do it online at a time that’s convenient to them.
Internet marketing
As Superdrug use internet marketing they have plenty of social media profiles to allow their
customers to access information from them whenever they want. Their 24 hour presence online
means that they can influence their customers to shop with them at any hour of they day by posting
about promotions and offers. This is to tempt customers to continue to purchase from them, no
matter where they are or what time it is, because customers can do purchase quickly without
travelling to the store or having to wait in queues. Because of the presence Superdrug has on a loyal
customers smartphone or tablet, the customer might eventually give in and make a quick purchase
at unconventional times and places, simply because they can. Superdrug's online customer service
1
Customer Benefits
In this report I am going to be discussing the benefits to customers of a business that use internet
marketing. Internet marketing has a lot of advantages for both the business and the customers. This
is because it helps businesses give customers a better customer service experience and it also
attracts a higher number of customers because shopping on is quicker and easier, especially for
people that are too busy to find time to shop in a physical store. The business I am going to talk
about in this essay is Superdrug.
Online advertising
Online advertising is cheaper and more flexible than online advertising as businesses can use social
media to update their customers about news and such as any sales or events that are either online or
in store. Customers that follow Superdrug's social media profiles and email alerts can be up to date with
news about sales and new product releases and can be accessed anywhere, at anytime as long as the
consumer has a device connected to the internet. This means that consumers can use their
smartphones to browse Superdrug's website and social media profiles instantly and can also shop
online with them and have it delivered to their home or use click and collect. This helps when
consumers have busy lives but still need to purchase make up, toiletries or medicinal products.
This affects customers in a positive way as they can look out for discount codes as well as be notified
when Superdrug give away freebies. Also, if a customer is considering a certain product they can read
reviews that are provided by other customers that have also tried the products. The customer also has
access to a full list of ingredients for their products on their websites, which they wouldn’t access in
store or find on a hardcopy poster. Also, if a customer has any queries or complaints it would be easier
for them to do it online at a time that’s convenient to them.
Internet marketing
As Superdrug use internet marketing they have plenty of social media profiles to allow their
customers to access information from them whenever they want. Their 24 hour presence online
means that they can influence their customers to shop with them at any hour of they day by posting
about promotions and offers. This is to tempt customers to continue to purchase from them, no
matter where they are or what time it is, because customers can do purchase quickly without
travelling to the store or having to wait in queues. Because of the presence Superdrug has on a loyal
customers smartphone or tablet, the customer might eventually give in and make a quick purchase
at unconventional times and places, simply because they can. Superdrug's online customer service
1
