Diageo include important information on their packaging, which will provide people who consume
their products, such as alcohol content and symbols which will be do not drink and drive, do not
drink during pregnancy and do not drink under legal purchase age. They also promote responsible
drinking by having drinkIQ on their labels and packaging. Diageo believe it is not only their
responsibility when it comes to safe alcohol drinking however it is also the consumer’s responsibility.
They believe adults should drink responsibly, which shows they do not believe children should drink
as they did not mention children. They also try to stop the misuse of alcohol drinking and underage
drinking.DMC are aware of the advantages and disadvantages of alcohol which is why they believe
in sharing the blame with them as a business, consumers, families, Government and the educators
of alcohol. Diageo working in partnership with companies who want to tackle alcohol abuse such as
drinkIQ stops the government from questioning them. It’s everyone’s responsibility including
parents, role models, peers and the person themselves. When Diageo advertise, they advertise in a
positive way such as responsible drinking, sociable and enjoyable aspect of drinking and not the
negative aspects of drinking such as causing violence.Diageo state they will not show alcohol in a
negative way such as people drinking heavily and this protects Diageo from critisim.Diageo is aware
of the negative aspects of alchol which is why they state they market responsible drinking to
influence people to drink safely.Diageo are aware of the issues of alcohol which is why they are
finding chances to work in partnership with other companies to solve the problems concerning
alcohol(DMC,2016).
Diageo believe when alcohol is consumed in a irresponsible manner that this can create health
problems for the individual.They state that with alcohol only causes problems when it is misused
which shows they are aware of the problems of alcohol and they believe when alcohol is not drank
heavily it can be healthy and enjoyable to adults.Diageo know the problems alocol can cause which
is why they put it on their website so people can know such as alcohol can cause medical and
social problems if too much is consumed.Diageo believe young people shoud know about alocohol ,
they believe their parents and family should set an example by drinking responsibily.Diageo only
market to adults and never to young people who are not of legal age to purchase alcohol, they
make sure their advertising will not appeal to young people and they will only show the enjoyable
part of alcohol in their adverts to show people too much alcohol does not have to be consumed for
them to enjoy themselves.They claim they will not imply that drinking alcohol enhances skills or
strengths and they will not promote alcohol as a medicine and they will not suggest that alcohol can
cure any human disease.Diageo will also not market their alcohol brand to pregnant women
because drinking can harm their unborn child(DMC,2016).
Diageo state they will not show drinking alcohol in situatuations where drinking would be unsafe and
dangerous.They also claim that their marketing will not show that drinking alocohol while drving is
acceptable.They also say that their marketing will not associate with violence and they will also not
encourage smoking, this shows Diageo is show they are a responsible company that is where of the
dangers of alcohol and they are letting people know that they are against it.They show their
products can be safe if it is not consumed excessively, they are not biased as they show the
negative sides and positive sides of alcohol which will show people they are a responsible company
and people may believe it due to this.Diageo having a code shows the government that they are
aginst heavy drinking, which will show the government that it is the consumers they will need to
focus on.Diageo will resoect peoples choices not to drink and they will not show it in a negative way
as they understand that drinking alcohol in certain sutiations can be unwise(DMC,2016).
DrinkIQ is owned by Diageo which shows Diageo wants people to drink safely even if this causes
people to buy less alcohol due to the safety warnings and this shows Diageo is a responsible
company and by doing this it protects them from critism.DrinkIQ was created by Diageo to stop
alcohol abuse everywhere in the world.The website will allow one to check the calories in their drink
and the units.DrinkIQ helps people to prevent themselves from drinking too much alcohol with the
1
their products, such as alcohol content and symbols which will be do not drink and drive, do not
drink during pregnancy and do not drink under legal purchase age. They also promote responsible
drinking by having drinkIQ on their labels and packaging. Diageo believe it is not only their
responsibility when it comes to safe alcohol drinking however it is also the consumer’s responsibility.
They believe adults should drink responsibly, which shows they do not believe children should drink
as they did not mention children. They also try to stop the misuse of alcohol drinking and underage
drinking.DMC are aware of the advantages and disadvantages of alcohol which is why they believe
in sharing the blame with them as a business, consumers, families, Government and the educators
of alcohol. Diageo working in partnership with companies who want to tackle alcohol abuse such as
drinkIQ stops the government from questioning them. It’s everyone’s responsibility including
parents, role models, peers and the person themselves. When Diageo advertise, they advertise in a
positive way such as responsible drinking, sociable and enjoyable aspect of drinking and not the
negative aspects of drinking such as causing violence.Diageo state they will not show alcohol in a
negative way such as people drinking heavily and this protects Diageo from critisim.Diageo is aware
of the negative aspects of alchol which is why they state they market responsible drinking to
influence people to drink safely.Diageo are aware of the issues of alcohol which is why they are
finding chances to work in partnership with other companies to solve the problems concerning
alcohol(DMC,2016).
Diageo believe when alcohol is consumed in a irresponsible manner that this can create health
problems for the individual.They state that with alcohol only causes problems when it is misused
which shows they are aware of the problems of alcohol and they believe when alcohol is not drank
heavily it can be healthy and enjoyable to adults.Diageo know the problems alocol can cause which
is why they put it on their website so people can know such as alcohol can cause medical and
social problems if too much is consumed.Diageo believe young people shoud know about alocohol ,
they believe their parents and family should set an example by drinking responsibily.Diageo only
market to adults and never to young people who are not of legal age to purchase alcohol, they
make sure their advertising will not appeal to young people and they will only show the enjoyable
part of alcohol in their adverts to show people too much alcohol does not have to be consumed for
them to enjoy themselves.They claim they will not imply that drinking alcohol enhances skills or
strengths and they will not promote alcohol as a medicine and they will not suggest that alcohol can
cure any human disease.Diageo will also not market their alcohol brand to pregnant women
because drinking can harm their unborn child(DMC,2016).
Diageo state they will not show drinking alcohol in situatuations where drinking would be unsafe and
dangerous.They also claim that their marketing will not show that drinking alocohol while drving is
acceptable.They also say that their marketing will not associate with violence and they will also not
encourage smoking, this shows Diageo is show they are a responsible company that is where of the
dangers of alcohol and they are letting people know that they are against it.They show their
products can be safe if it is not consumed excessively, they are not biased as they show the
negative sides and positive sides of alcohol which will show people they are a responsible company
and people may believe it due to this.Diageo having a code shows the government that they are
aginst heavy drinking, which will show the government that it is the consumers they will need to
focus on.Diageo will resoect peoples choices not to drink and they will not show it in a negative way
as they understand that drinking alcohol in certain sutiations can be unwise(DMC,2016).
DrinkIQ is owned by Diageo which shows Diageo wants people to drink safely even if this causes
people to buy less alcohol due to the safety warnings and this shows Diageo is a responsible
company and by doing this it protects them from critism.DrinkIQ was created by Diageo to stop
alcohol abuse everywhere in the world.The website will allow one to check the calories in their drink
and the units.DrinkIQ helps people to prevent themselves from drinking too much alcohol with the
1
