Diageo plc is a multinational company which formed in 1997 and they produce alcoholic beverages, they are
the world largest spirits company. They have produced many popular alcohols such as Smirnoff, Baileys,
Guinness and Ciroc. They have many types of products to suit their many customers such as spirits and beer.
They create their brands in over 30 countries and they sell in 21 markets. They are also dedicated to
innovation in order to be able to meet their customer’s needs. They have a total of 33,000 employees in the
countries they operate in and they sell their products in over 180 countries and they have offices in up to 80
countries. Diageo’s profit in 2014 was £2.4bn, their sales was £10bn and a market share of 26%.Out of the
100 most powerful alcohol brands in the world Diageo’s brand is number 1 which is Johnnie walker, number
2 is Smirnoff Vodka and number 6 is captain Morgan. Their competitors are companies such as Pernod Ricard
which has a market share of 17%, Bacardi has a market share of 10% and Brown Forman has a market share
of 6%.
Alcohol concern is a charity who wants to help stop the issues caused by alcohol, alcohol can ruin people’s
lives if too much is consumed, drinking alcohol when in a bad situation can cause someone to drink too much
and become ill.Theres a story alcohol concern shared about a lady called Holly who her mum was drinking
too much due to being in an abusive relationship and this made Holly’s mum ill and she passed away due to
consuming too much alcohol and this affected Holly’s childhood as she had to look after her mum and her
mum passing away affected her son as he was seeing his grandmother ill and passing away. Which shows
alcohol will not only affect the person drinking it, however it will affect their family and drinking too much
alcohol can cause someone to get ill and pass away. Drinking too much alcohol can allow someone too crash
and the crash can cause death, not just of the person driving however everyone in the car too. This is why
when drinking alcohol a car should not be driven, as a person who did not drink alcohol is less likely to crash.
The price of alcohol being cheap and affordable makes it very easy for people to exceed the weekly
recommended limit of alcohol for £2, which shows alcohol being cheap may increase problems caused by
alchol.Heavy drinking of alchol can cause brain damage, the brain will change the way it works and the
person will have problems concerning their personality, mood, memory, learning and problems with how
they think. Consuming over the weekly recommened alcohol limit can cause unhealthy weight gain and this
may affect the person and make them want to change how much they drink. Alcohol can increase the risk of
developing cancer such as mouth and throat cancer, liver and breast cancer.One in five alcholol related
deaths is caused by cancer and the cancer is usually developed due to drinking too much alchol.Even drinking
alchol light daily can increase the risk of cancer.Heavy alchol can increase the risk of developing type 2
diabetes, binge drinking can increase the risk of cancer.Drinking alcohol can increase the risk of depression,
depression is common amongst heavy drinkers, drining less can reduce depressive symptoms.Drinking too
much can affect how the brain operates and this will change people’s mood. Drinking alcohol often raises
blood pressure and this increase the risk of developing hypertension, having one drink a day can make it
more likely to develop hypertension.Drinking five days a week can increase the risk of developing
hypertension and it also damages the persons health, drinking less will lower blood pressure and it reduces
the risk of developing hypertension.Heavy drinking of alcohol can allow someone to gain injuries to their
head such as falling or getting into a fight and this can contribute to the risk of dementia.Drinking too much
can cause dementia before the age of 65, dementia has symptoms such as memory loss, difficult to learn
new tasks , difficult to think and problem solve (Alcoholconcern,2016).
Heavy drinking can increase the risk of heart disease and raise one’s blood pressure.Drinking too much
alcohol can affect the liver and can cause the liver to be inflamed or scarred.Heavy drinking can cause
inflammation of the stomach lining and stomach uclers, this can cause the persons stomach to have a
burning pain.Drinking too much can also affect one’s brain, problems they may have will be slow reactions,
memory loss and unclear speech (Drinkwisewales,2016).
1
the world largest spirits company. They have produced many popular alcohols such as Smirnoff, Baileys,
Guinness and Ciroc. They have many types of products to suit their many customers such as spirits and beer.
They create their brands in over 30 countries and they sell in 21 markets. They are also dedicated to
innovation in order to be able to meet their customer’s needs. They have a total of 33,000 employees in the
countries they operate in and they sell their products in over 180 countries and they have offices in up to 80
countries. Diageo’s profit in 2014 was £2.4bn, their sales was £10bn and a market share of 26%.Out of the
100 most powerful alcohol brands in the world Diageo’s brand is number 1 which is Johnnie walker, number
2 is Smirnoff Vodka and number 6 is captain Morgan. Their competitors are companies such as Pernod Ricard
which has a market share of 17%, Bacardi has a market share of 10% and Brown Forman has a market share
of 6%.
Alcohol concern is a charity who wants to help stop the issues caused by alcohol, alcohol can ruin people’s
lives if too much is consumed, drinking alcohol when in a bad situation can cause someone to drink too much
and become ill.Theres a story alcohol concern shared about a lady called Holly who her mum was drinking
too much due to being in an abusive relationship and this made Holly’s mum ill and she passed away due to
consuming too much alcohol and this affected Holly’s childhood as she had to look after her mum and her
mum passing away affected her son as he was seeing his grandmother ill and passing away. Which shows
alcohol will not only affect the person drinking it, however it will affect their family and drinking too much
alcohol can cause someone to get ill and pass away. Drinking too much alcohol can allow someone too crash
and the crash can cause death, not just of the person driving however everyone in the car too. This is why
when drinking alcohol a car should not be driven, as a person who did not drink alcohol is less likely to crash.
The price of alcohol being cheap and affordable makes it very easy for people to exceed the weekly
recommended limit of alcohol for £2, which shows alcohol being cheap may increase problems caused by
alchol.Heavy drinking of alchol can cause brain damage, the brain will change the way it works and the
person will have problems concerning their personality, mood, memory, learning and problems with how
they think. Consuming over the weekly recommened alcohol limit can cause unhealthy weight gain and this
may affect the person and make them want to change how much they drink. Alcohol can increase the risk of
developing cancer such as mouth and throat cancer, liver and breast cancer.One in five alcholol related
deaths is caused by cancer and the cancer is usually developed due to drinking too much alchol.Even drinking
alchol light daily can increase the risk of cancer.Heavy alchol can increase the risk of developing type 2
diabetes, binge drinking can increase the risk of cancer.Drinking alcohol can increase the risk of depression,
depression is common amongst heavy drinkers, drining less can reduce depressive symptoms.Drinking too
much can affect how the brain operates and this will change people’s mood. Drinking alcohol often raises
blood pressure and this increase the risk of developing hypertension, having one drink a day can make it
more likely to develop hypertension.Drinking five days a week can increase the risk of developing
hypertension and it also damages the persons health, drinking less will lower blood pressure and it reduces
the risk of developing hypertension.Heavy drinking of alcohol can allow someone to gain injuries to their
head such as falling or getting into a fight and this can contribute to the risk of dementia.Drinking too much
can cause dementia before the age of 65, dementia has symptoms such as memory loss, difficult to learn
new tasks , difficult to think and problem solve (Alcoholconcern,2016).
Heavy drinking can increase the risk of heart disease and raise one’s blood pressure.Drinking too much
alcohol can affect the liver and can cause the liver to be inflamed or scarred.Heavy drinking can cause
inflammation of the stomach lining and stomach uclers, this can cause the persons stomach to have a
burning pain.Drinking too much can also affect one’s brain, problems they may have will be slow reactions,
memory loss and unclear speech (Drinkwisewales,2016).
1
