Ultimate Google Analytics course Exam Q-Bank Answered.

Ultimate Google Analytics course Exam Q-Bank Answered. How does website data collection begin? A snippet of JavaScript tracking code that's included on every web page of the site where you want to collect data. What is the goal of a tracking code? Track each user interaction that occurs on your website. These interactions can be as simple as loading a page or something more specific like clicking a video play button or a link Uses the domain of the website you are tracking to define it as a "site" in your reports The Analytics tracking code What happens once a tracking code is installed in the domain of the website you are tracking? Google Analytics will drop a cookie in the user's browser for that website and any related subdomains. This makes it easy to track traffic on a single website URL domain or subdomain by default. What happens if you install the same default tracking code on pages with different domains? Analytics will count these users and sessions separately. What is a "hit" A URL String with parameters of useful information about your users. With each user interaction on your website, the Analytics tracking code sends a "hit" to Google Analytics What happens if you break down the URL string? It passes off useful information to Analytics about the user that triggered the hit (the language the user's browser is set to, the name of the page they're viewing, the screen resolution of the user's device, the Analytics ID that associated that hit to the correct Analytics account). The hit will also allow Analytics to differentiate between new and returning users What are the three most common types of hits? Pageview, event, transaction How is a pageview hit triggered? When a user loads a webpage with the tracking code. What is the most common type of hit? Pageview since it occurs every time a user opens a page with the tracking code, a new pageview hit will be sent What is an event hit? Lets you track every time a user interacts with a particular element on your website (video play buttons, particular URLs, product carousel) What four parameters does an event hit pass in the URL? Event action, category, label and value which categorizes interactions in reports that are specific to your website What is a transaction (ecommerce) hit? This kind of hit can pass data to Analytics about ecommerce purchases such as products purchased, transaction IDs, and "stock keeping units" (or SKUs) What additional eco