NAPSR Exam Quiz questions with
complete answers
What is the focus of the short call protocol? - Answer-beginning with a specific patient
type
Who is the Medical Science Liaison (MSL)? - Answer-someone employed by a
pharmaceutical company who builds relationships with thought leaders and acts as an
informational resources
What type of education do MSLs typically have? - Answer-graduate-level science
degrees
How do companies typically judge the MSL team's contributions? - Answer-return on
education
What differentiates "push-through" programs from "pull-through" programs? - Answer-
sales representatives are more involved in "pull through" programs
Which of these is NOT a type of "pull-through" program? - Answer-All of these are
(1. adherence/persistency
2. educational support
3. therapeutic intervention)
(T/F) Because pharmaceutical sales reps work mostly out of their home it is not
important for a rep to work well in a team environment. - Answer-False
What is the MOST LIKELY reason that a doctor would lack interest in one of your
clinical studies? - Answer-the doctor does not like the way you are presenting it
Which of the following is NOT an effective method for reaching the 65+ market? -
Answer-All of these are effective
(1. being a medicare part D information resource
2. knowing the physician-payer mix
3. taking advantage of partnership programs)
(T/F) When a physician visits your hospital display, you should begin conversation by
asking "Can I help you?" - Answer-False
(T/F) Pharmaceutical companies are more interested in acquiring and exploiting
another's brands than in acquiring another's R&D and sales and marketing assets. -
Answer-False
, Ideally, when should a brand strategy development for a new drug begin? - Answer-
during Phase II clinical trials
Which of the following is an example of an "expressive" value? - Answer-"I own a BMW
because I want people to know that I'm a serious driving enthusiast"
According to your manual, which of the following is NOT an example of a "functional"
value? - Answer-uniqueness
(T/F)It is rare for pharmaceutical companies to explore, develop and promote
expressive values with which patients might identify. - Answer-True
(T/F) To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive, and
relevant to their needs. - Answer-True
(T/F) With the global need for new drugs, pharmaceutical brand names are not subject
to regulatory approval. - Answer-False
How has DTC advertising changed over the last few decades? - Answer-DTC
advertising has become an essential marketing tactic for both large and small brands
Which of the following MOST strongly influences physician's prescribing habits? -
Answer-doctors personal experiences, and their patients unique situations
(T/F) Pharmaceutical companies spend more on promotional activities than on R&D? -
Answer-False
Which of the following would be MOST well-served by mass-market print and TV ads? -
Answer-a brand that treats a very common chronic condition
(T/F) Pharmaceutical reps mainly visit pharmacies. - Answer-False
(T/F) It usually only takes 1-2 calls to a physician before he or she commits to
prescribing your product. - Answer-False
(T/F) The pharmacist may dispense a product other than what the physician prescribed.
- Answer-True
According to Chapter 12 of your manual, which of the following would classify as
"payers"? - Answer-Employers
According to your manual, what defines "ethical pharmaceutical companies"? - Answer-
Researching and developing novel drugs
complete answers
What is the focus of the short call protocol? - Answer-beginning with a specific patient
type
Who is the Medical Science Liaison (MSL)? - Answer-someone employed by a
pharmaceutical company who builds relationships with thought leaders and acts as an
informational resources
What type of education do MSLs typically have? - Answer-graduate-level science
degrees
How do companies typically judge the MSL team's contributions? - Answer-return on
education
What differentiates "push-through" programs from "pull-through" programs? - Answer-
sales representatives are more involved in "pull through" programs
Which of these is NOT a type of "pull-through" program? - Answer-All of these are
(1. adherence/persistency
2. educational support
3. therapeutic intervention)
(T/F) Because pharmaceutical sales reps work mostly out of their home it is not
important for a rep to work well in a team environment. - Answer-False
What is the MOST LIKELY reason that a doctor would lack interest in one of your
clinical studies? - Answer-the doctor does not like the way you are presenting it
Which of the following is NOT an effective method for reaching the 65+ market? -
Answer-All of these are effective
(1. being a medicare part D information resource
2. knowing the physician-payer mix
3. taking advantage of partnership programs)
(T/F) When a physician visits your hospital display, you should begin conversation by
asking "Can I help you?" - Answer-False
(T/F) Pharmaceutical companies are more interested in acquiring and exploiting
another's brands than in acquiring another's R&D and sales and marketing assets. -
Answer-False
, Ideally, when should a brand strategy development for a new drug begin? - Answer-
during Phase II clinical trials
Which of the following is an example of an "expressive" value? - Answer-"I own a BMW
because I want people to know that I'm a serious driving enthusiast"
According to your manual, which of the following is NOT an example of a "functional"
value? - Answer-uniqueness
(T/F)It is rare for pharmaceutical companies to explore, develop and promote
expressive values with which patients might identify. - Answer-True
(T/F) To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive, and
relevant to their needs. - Answer-True
(T/F) With the global need for new drugs, pharmaceutical brand names are not subject
to regulatory approval. - Answer-False
How has DTC advertising changed over the last few decades? - Answer-DTC
advertising has become an essential marketing tactic for both large and small brands
Which of the following MOST strongly influences physician's prescribing habits? -
Answer-doctors personal experiences, and their patients unique situations
(T/F) Pharmaceutical companies spend more on promotional activities than on R&D? -
Answer-False
Which of the following would be MOST well-served by mass-market print and TV ads? -
Answer-a brand that treats a very common chronic condition
(T/F) Pharmaceutical reps mainly visit pharmacies. - Answer-False
(T/F) It usually only takes 1-2 calls to a physician before he or she commits to
prescribing your product. - Answer-False
(T/F) The pharmacist may dispense a product other than what the physician prescribed.
- Answer-True
According to Chapter 12 of your manual, which of the following would classify as
"payers"? - Answer-Employers
According to your manual, what defines "ethical pharmaceutical companies"? - Answer-
Researching and developing novel drugs
