A301 Exam 1 2023/2024 with 100% correct answers

What are the advertising strategy has two sub-strategies? - correct answer The media strategy & the creative strategy What is the process of satisfying customer wants and needs by providing products, service, or ideas - correct answer Marketing Which of the following are basic characteristics of advertising? - correct answer It is informational or persuasive in nature, it is delivered through many different forms of media, it is targeted to specific audiences, and it is paid communication Advertising Agency (encoders) - correct answer Message Advertiser (senders) - correct answer Source Media Mix (channels) - correct answer Distribution Consumers (receivers) - correct answer Perceive understand feel connect believe act Noise - correct answer perceived needs information processing attitudes and opinions Kellogg'