Hubspot - Social Media Marketing Certification Exam & Quizzes Verified 100% Correct!!

A social media audit will provide you value in all of the following areas EXCEPT: 1. You can determine the best mix of content on the right channels at the right times. 2. You can identify opportunities to better engage with customers. 3. You can adjust budgets and calculate ROI. 4. You can negotiate rates with a social advertising vendor. - You can negotiate rates with a social advertising vendor. A(n) ________ outlines guidelines and best practices for employees to follow on social media. 1. crisis plan 2. advocacy plan 3. social media policy - Social media policy Before you post anything on social media, you should have a clear understanding of your _______. 1. buyer persona 2. advertising budget 3. team dynamic 4. promotion schedule - Buyer persona Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. 1. reparation2. response 3. recovery - Response Fill in the blank: Instagram stories are a great way to _____________. 1. demonstrate complex concepts quickly and easily 2. directly message a customer to answer a question 3. deliver video podcasts 4. drive traffic and engagement - Drive traffic and engagement How are voice and tone related? 1. Voice and tone mean the same thing. 2. Voice is a subset of tone. 3. Tone is a subset of voice. 4. Voice and tone are unrelated. - Tone is a subset of voice. How can social media listening increase customer advocacy? 1. Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. 2. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. 3. Responding to social posts—whether they're positive or negative— shows that you're listening, and your customers are being heard. 4. Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers. - Responding to social posts—whether they're positive or negative— shows that you're listening, and your customers are being heard. How much of the buyer's journey is digital?1. 20% 2. 52% 3. 90% 4. 67% - 67%