AHIP 2022 Module 5|60 Questions And Answers

A Medicare beneficiary has walked into your office and requested that you sit down with her and discuss her options under the Medicare Advantage program. Before engaging in such a discussion, what should you do? - ️️You must have her sign a scope of appointment form, indicating which products she wishes to discuss. You may then proceed with the discussion. You are working several plans and community organizations to sponsor an educational event. When putting together advertisements for this event, what should you do? - ️️Accurate advertising is not the only requirement for putting together an educational event. Plan sponsors may undertake the following marketing activities with current Medicare Advantage plan members? - ️️Plan sponsors cannot market lists of current members without compliant permission. HIPAA Privacy Rules are applicable, not Dodd-Frank legislation. Next week you will be participating in your first "educational event" for prospective enrollees. To be sure that you do not violate any of the applicable guidelines, in what activities should you plan to engage? - ️️You should plan to ensure that the educational event is an informative event and must not conduct a sales presentation or distribute or accept enrollment forms at the event. Another agent working for your agency claims that because you are not employed by the Medicare Advantage plans that you represent, you are not subject to the same marketing requirements as the plans themselves. How should you respond to such a statement? - ️️Your coworker is not correct. Marketing on behalf of a plan is considered marketing by the plan and requires that all contracted and employed agents comply with all Medicare marketing rules. One of your colleagues argues that it is better to focus your time and energy exclusively in neighborhoods with single-family homes. He further argues that their older owners are more likely to have higher incomes and purchase the Medicare Advantage products you represent compared to those living in apartment complexes. How should you respond? - ️️Marketing representatives must not engage in any activity that would be considered discriminatory such as attempting to recruit Medicare beneficiaries from higher-income areas without making comparable efforts to recruit Medicare beneficiaries from lower-income areas.