ESB Certification Test With Complete Solutions.
Entrepreneurship
Setting up business with the aim to make profit.
B2B (business-to-business)
Sells products and services directly to other businesses. Normally requires a sales tax
exemption certificate from the buyer.
B2C (business-to-consumer)
Sells products and services directly to customer for personal use.
Small buisness
A small business is when a business has less than 35.5 million dollars in revenue, and
fewer than 1,500 employees.
S corporation(Small businesses)
is a legal structure with 100 shareholders(U.S. citizens only) MAX, who are not
responsible for Liabilities. And they are only taxed once, and there is a separate tax
return for the business.
C Corporation (Companies)
is a legal structure used for when the company plans to sell stock to the public. It has
unlimited shareholders (not responsible for liabilities) that are taxed twice (corporates
level and income received). A separate tax return is required for business.
Sole Proprietorship
A business owned by one person that legally needs a DBA or business license. The
owner is responsible for liabilities, no separate tax needed (taxed once).
Limitied-Liability Company (LLC)
This is best for businesses concerned about liability protection. It has unlimited owners
who aren't responsible for liabilities, and can choose how they want to be taxed. LLCs
cannot go public.
Equity (business)
The amount an owner(s) would receive if their ownership interests in a business (stock)
were sold. (The money the owner has left over)
Equity Funding
Using money from investors to finance a project in exchange for shares in the company.
Can be used to raise working capitals.
equity financing
money raised from within the firm, from operations or through the sale of ownership in
the firm (stock or venture capital). Advantage: there's no obligation to repay the money
acquired.
Piece work
work paid for according to the amount produced.
Salary
A fixed regular payment, typically paid on a monthly or biweekly basis but often
expressed as an annual sum.
Hourly
wage based on the amount of time worked (Minimum wage).
Commission
An amount paid to an employee based on a percentage of the employee's sales.
, Business cycle
1. Existence
2. Survival
3. Success
4. Take- Off
5. Maturity
Elements of the design thinking process
1. Empathize: Research users needs
2. Define: State your users needs and problems
3. Ideate: Challenge Assumptions and create idea
4. Prototype: Create solutions
5. Test: Try your solutions
Cheif Executive Officer (CEO)
Highest ranking employee in the company; Reports to the board of directors.
Chief Financial Officer (CFO)
Creates budgets, analyzes financial data, and forecast company profits. (Finances)
Chief Information Officer (CIO)
Develops polices and structures to protect company data. (Technical)
Chief Operating Officer (COO)
Oversees the day to day administrative functions of business. (Communications)
Lean Canvas
A single-page business summary template created by Ash Maurya.
Pitch Deck
A slide presentation for potential investors that summarizes the key items of a business.
The goals is to get investors attention. It is a highly visual slide presentation, and 10 to
20 slides.
Business Plan
A multi-page document describing and detailing a business. The goal is to get investors
to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet
A summary of business assets (what the business owns) and liabilities (what the
business owes). Mortgage and bank loans are liabilities. Equipment is long term assets,
and inventory are current assets.
Marketing Plan
An operational document that outlines a company's advertising strategy to generate
leads and reach its target market.
Behavioral Segment
Benefits to customers based on their wants and needs.
Geographic Segment
Where customers are located and how they can be reached.
Demographic Segment
Statistical information about customers.
Psychographic Segment
What customers think about value, and how they live their lives.
Franchise
Entrepreneurship
Setting up business with the aim to make profit.
B2B (business-to-business)
Sells products and services directly to other businesses. Normally requires a sales tax
exemption certificate from the buyer.
B2C (business-to-consumer)
Sells products and services directly to customer for personal use.
Small buisness
A small business is when a business has less than 35.5 million dollars in revenue, and
fewer than 1,500 employees.
S corporation(Small businesses)
is a legal structure with 100 shareholders(U.S. citizens only) MAX, who are not
responsible for Liabilities. And they are only taxed once, and there is a separate tax
return for the business.
C Corporation (Companies)
is a legal structure used for when the company plans to sell stock to the public. It has
unlimited shareholders (not responsible for liabilities) that are taxed twice (corporates
level and income received). A separate tax return is required for business.
Sole Proprietorship
A business owned by one person that legally needs a DBA or business license. The
owner is responsible for liabilities, no separate tax needed (taxed once).
Limitied-Liability Company (LLC)
This is best for businesses concerned about liability protection. It has unlimited owners
who aren't responsible for liabilities, and can choose how they want to be taxed. LLCs
cannot go public.
Equity (business)
The amount an owner(s) would receive if their ownership interests in a business (stock)
were sold. (The money the owner has left over)
Equity Funding
Using money from investors to finance a project in exchange for shares in the company.
Can be used to raise working capitals.
equity financing
money raised from within the firm, from operations or through the sale of ownership in
the firm (stock or venture capital). Advantage: there's no obligation to repay the money
acquired.
Piece work
work paid for according to the amount produced.
Salary
A fixed regular payment, typically paid on a monthly or biweekly basis but often
expressed as an annual sum.
Hourly
wage based on the amount of time worked (Minimum wage).
Commission
An amount paid to an employee based on a percentage of the employee's sales.
, Business cycle
1. Existence
2. Survival
3. Success
4. Take- Off
5. Maturity
Elements of the design thinking process
1. Empathize: Research users needs
2. Define: State your users needs and problems
3. Ideate: Challenge Assumptions and create idea
4. Prototype: Create solutions
5. Test: Try your solutions
Cheif Executive Officer (CEO)
Highest ranking employee in the company; Reports to the board of directors.
Chief Financial Officer (CFO)
Creates budgets, analyzes financial data, and forecast company profits. (Finances)
Chief Information Officer (CIO)
Develops polices and structures to protect company data. (Technical)
Chief Operating Officer (COO)
Oversees the day to day administrative functions of business. (Communications)
Lean Canvas
A single-page business summary template created by Ash Maurya.
Pitch Deck
A slide presentation for potential investors that summarizes the key items of a business.
The goals is to get investors attention. It is a highly visual slide presentation, and 10 to
20 slides.
Business Plan
A multi-page document describing and detailing a business. The goal is to get investors
to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet
A summary of business assets (what the business owns) and liabilities (what the
business owes). Mortgage and bank loans are liabilities. Equipment is long term assets,
and inventory are current assets.
Marketing Plan
An operational document that outlines a company's advertising strategy to generate
leads and reach its target market.
Behavioral Segment
Benefits to customers based on their wants and needs.
Geographic Segment
Where customers are located and how they can be reached.
Demographic Segment
Statistical information about customers.
Psychographic Segment
What customers think about value, and how they live their lives.
Franchise
