ESB Certification Exam Questions and Answers 100% Correct!!

Nonprofit - ANSWER-a type of business that has no owner and does not pay Federal US taxes Marketing Plan - ANSWER-a written plan that outlines a company's marketing strategies Angel investor - ANSWER-An investor who provides funding to a business for a stake in the business in return. C Corporation - ANSWER-A business structure that allows the company to pass its income, losses, deductions, and credits through its shareholders to decrease their taxation. variable costs - ANSWER-fluctuating that a business has depending on production commission - ANSWER-a fee paid to an employee for completing a task partners - ANSWER-Two or more individuals that share a business's financial responsibility. brand recognition - ANSWER-The level of familiarity one has with a brand. self-reliance - ANSWER-trusting one's self, goals, and progress ROI - ANSWER-Return on investment is a calculation used to determine how much an investment is making stockholder - ANSWER-an individual that ones at least one share in a corporation's stock customer retention - ANSWER-Activities or strategies employed by a business to retain existing customers. copyright - ANSWER-a form of protection individuals can implement to protect their intellectual property. designated for print, music, film, and various other forms of creative licenses income statement - ANSWER-a financial statement that details a business's revenue and expenses for a given period distribution channel - ANSWER-a method used to get a product from the manufacturer to the end-users pitch deck - ANSWER-A presentation given to potential investors to provide a brief overview of the business plan to earn another meeting. franchise - ANSWER-a business that takes its name and characteristics from an existing business chain sales pitch - ANSWER-A persuasive speech prepared to entice a potential customer to purchase a service or good. customer - ANSWER-an individual or business that buys goods and services from a business Sole Proprietorship - ANSWER-A business owned by one person, not shielded from any amount of liability