Chapter 1 (CTI) questions with complete solutions

Chapter 1 (CTI)information society - correct answer A society in which the exchange of information is the predominant economic activity . Mass Communication - correct answer One-to-many communication with limited audience feedback e.g.: books, newspapers, television, film, radio. Moore's law - correct answer Processing capacity in computer chips doubles every 18 months. Digital - correct answer Computer readable information formatted in 1s or 0s. Analog - correct answer Communication that uses continuous varying signals corresponding to the lights or sounds originating from the source (e.g. face-to-face communication, local radio station). Channel - correct answer An electronic or mechanical system that links the source to the receiver. Convergence - correct answer The integration of mass media, computers and telecommunications (but also convergence between producers and consumers). Telecommunications act 1996 - correct answer A federal legislation that deregulated the communications media. Effects of telecommunications act 1996 - correct answer Media companies merged, leading to the formation of media conglomorates. Copyright - correct answer The legal right to control intellectual property. Net neutrality - correct answer Notion that users are not discriminated against based on the amount or nature of the data they transfer on the Internet. Digital Divide - correct answer The gap in Internet usage between rich and poor, young and old. Media: pre-agricultural - correct answer Transmitting of ideas to future generations through songs + spoken word. Oral tradition: brought us fairy tales, Odyssey etc. Media: agricultural society - correct answer Development of writing (± 3100 BC, Iraq). Literacy was uncommon. Reproduction of printed works took a lot of time. Media: industrial society - correct answer Invention of printing press (1455). Printed works could be copied relatively cheap and fast. Pre-agricultural: Oral tradition - correct answer Spoken word that brought us fairy tales, Odyssey etc. Effects of the printing press up till 17th century - correct answer - Printing Bible in native language in large numbers - The protestant reformation - Helped create demand for printed news - emergence of newspapers (1690 aprox.) Information society - correct answer large part of population is employed as information worker with their dominant tool as a computer. Information worker - correct answer People who create, process, transform, store information (±1960). Interactive Communication - correct answer Communication that uses feedback to modify a message as it is presented. SMCR Model - correct answer Conventional model of human communication, source-message-channel-receiver-model, for mass communication describes how information goes from the sources through channels and receivers and to feedback at the source. Source - correct answer Originator of the communication. Messsage - correct answer The content of communication, the information that is being exchanged. Encoder - correct answer Translates the message into a form that can be communicated. Channel - correct answer The medium or transmission system used to convey the message from one place to another Decoder - correct answer Reverses the encoding process. Receiver - correct answer Destination of communication. Feedback Mechanism - correct answer Regulates the flow of communication. Noise - correct answer Any distortion or errors that may be introduced during the information exchange Gatekeepers - correct answer People who decide what will appear in the media. Social Media - correct answer Media whose content is created and distributed through social interaction. Social media challenges the linear model because - correct answer Instant feedback, continuous interaction, creators as well as audience, source often amateurs instead of media professionals and many-to-many communication. Communication - correct answer The exchange of meaning.