UCLA COMM 10 FINAL()Questions And Answers 100% Correct!!
Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - ANSWERFunctions that are obvious, intended, and on the surface. Ex: couple listens to radio to be informed Latent function - ANSWERFunctions that are unintended, hidden or beneath the surface. Ex: the weather channel tells us what to wear on a given day. Societal Functions of Mass Media - ANSWERStatus Conferral Perpetuates Norms, Values, Traditions Creating Community and Social Cohesion Narcotizing Function Servicing the Political System Servicing the Economy Status Conferral - ANSWERLegitimizes the status of person or idea; confirms status.
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