Comm 10 Suman Final – Lecture Questions & Answers 100% Correct

20th century: age of mass communication - ANSWERinvention of electronic mass media radio, television, internet 21st century: always connected to mass media - ANSWERmedia activities consume more than 1/3 of the average american's day - mass media is the primary activity while other activities are secondary functions of mass media - ANSWER- content vs. medium - manifest vs. latent - societal function -> 6 points content functions - ANSWERfunctions tied to content: newspapers - provide you with information, you don't read the paper for the experience weather channel - helps you decided what to wear and if you need an umbrella, also not for fun medium functions - ANSWERfunctions tied to nature of the medium: movie theater - mating function, content is often irrelevant, go to have fun and take a date to be friendly 1930's radio - brought families together, didn't matter what they were listening to but more about activity of doing it together manifest functions - ANSWERobvious, surface or intended functions: - listening to the radio to hear the weather report - a car ad's manifest function is to sell the car latent functions - ANSWERunintended functions: - listening to the radio in the car to avoid talking to your spouse while driving - a car ad's latent function convinces someone who already owns the car that they made the right choice or sends message to people that they belong to a certain social group societal functions - ANSWER1. status conferral 2. norms, values, traditions 3. narcotizing 4. services our political system 5. community social cohesion