Summary
Total Summary Marketing Strategy - UVA - Master
- Course
- Institution
Week 1: Introduction Marketing Strategy - Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78 Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90 - Morgan (2012), Marketing and business performance, Journal of the Academy...
[Show more]