MCE EXAM: TARGETING & PERSONALIZATION

What is a prerequisite for using dynamic content? - Answer- An approved segmentation Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language? - Answer- Update the individual languages and set your default Create a segmentation for language with a segment for each preferred language Create the content block on the landing page as dynamic, selecting the preferred language segmentation What are valid types of tokens? - Answer- Calendar file, Date, Text, Score If you set up tokens at the folder level, what type of token will you see on any program within that folder? - Answer- Inherited Token What always precedes the name of a program token? - Answer- my You can use tokens in which of the following? (Choose all that apply) a. Flow actions b. Smart lists c. Emails d. Landing pages - Answer- a. Flow actions c. Emails d. Landing pages Which type of token would you use if you wanted to populate the current date in an email? - Answer- System token In which of the following situations would you use dynamic content instead of a token? (Choose all that apply) a. Multiple languages in an email b. Adding the person's first name in the email c. Using a regional unsubscribe footer d. Display different images for each person's industry e. Including the person's account manager's contact information - Answer- a. Multiple languages in an email c. Using a regional unsubscribe footer d. Display different images for each person's industry True or false: You can make both landing pages and emails dynamic. - Answer- True