CFRE Domain #1: Current and Prospective Donor Research questions with correct answers

Three key areas supported by research: CORRECT ANSWER Ensures appropriate resource allocation, helps build staff and volunteer confidence, and adds an element of joy and discovery to prospecting Five key sources of information for research are: CORRECT ANSWER Personal contacts, participation records, public information, peers/advisors/experts, and publications/ reports. Components of a useful prospect profile: CORRECT ANSWER complete contact information, business history, giving history with your organization, cultivation/ solicitation contact records, publicly available giving information from other organizations, sources of information checked for the prospect, and most recent review dates, general and specific interests. Develop a system for ongoing research includes using CORRECT ANSWER electronic data enhancement, and software tools to aid research and tracking. Electronic analysis of giving history and donor information from in-house donor databases... CORRECT ANSWER provides an easier way to identify important trends as well as consecutive and cumulative donor histories. Electronic screening of prospects and donors can help identify "wealth indicators" to segment them into a minimum of two categories: CORRECT ANSWER general giving and upper level giving. This helps to target appeals and solicitations more accurately and effectively regardless of the campaign type. Electronic data-gathering from a variety