September 2023- ETP2601
ETP2601
Entrepreneurial Skills
Assessment 4- PAPER
Primary Lecturer: Dr. B. Mahosi
Secondary Lecturer: Dr. N. Mmako
Instructions:
(1) Submit your answers as a single document in PDF format. It is preferable for
you to type your answers (Font: Arial 12) and then convert your document to
PDF format for submission. However, if this is not possible, you may also write
your answers down and scan them to a PDF file. Please write legibly.
(2) Start with a cover page stating the module code (ETP2601) and your student
number and surname.
(3) You need to answer the questions in your own words. Plagiarism will not be
tolerated and may result in disciplinary action if detected.
1
, September 2023- ETP2601
QUESTION 1
Read the following case study and answer the questions that follow
SHE. LEADS. AFRICA (SLA)
Founders: Yasmin Belo-Osagie and Afua Osei
Year: 2014
Twitter: @sheleadsafrica
Membership: 150 000
“The future is female” is a popular phrase used to describe the strides women have
made in business and in their communities. Encapsulated by Madame Gandhi, a
popular blogger and activist, the slogan “the future is female” does not mean females
over male, it means that “circular organisations of leadership may serve each one
of us better than hierarchical ones”.
This statement is synonymous with the works of the SLA founders Yasmin Belo-
Osagie and Afua Osei.
When this Pan African networking movement was launched in 2014, the aim was to
connect Pan-African female entrepreneurs by providing digital networking and an
empowerment platform that would build the profile of women in business across the
continent of Africa. Within a month of the launch, their movement caught the
attention of over 500 applicants in over 25 countries. Today, through various
programmes such as pitch competitions for aspiring entrepreneurs, accelerator
programmes and grants, SLA connects over 150 000 women from more than 30
countries. Through the online content and Pan African events, SLA provides training
and mentorship to young professional women and entrepreneurs.
Other programmes include training on business strategy, digital marketing and
finance. Their events include masterclasses and a popular event called the SLAY
festival where expert-led sessions discuss topics such as securing promotions,
monetising creativity and creating wealth beyond the pay cheque. By joining their
online platform, members get access to daily support on business management and
building a successful career. The vision of SLA is to identify, support and fund the
next generation of female entrepreneurs. The #SheMeansBusiness is free digital
marketing training offered in partnership with Facebook. This training teaches
female entrepreneurs how to utilise digital resources to help take their business
online and compete in a global marketplace. The She Means Business training
includes:
2
ETP2601
Entrepreneurial Skills
Assessment 4- PAPER
Primary Lecturer: Dr. B. Mahosi
Secondary Lecturer: Dr. N. Mmako
Instructions:
(1) Submit your answers as a single document in PDF format. It is preferable for
you to type your answers (Font: Arial 12) and then convert your document to
PDF format for submission. However, if this is not possible, you may also write
your answers down and scan them to a PDF file. Please write legibly.
(2) Start with a cover page stating the module code (ETP2601) and your student
number and surname.
(3) You need to answer the questions in your own words. Plagiarism will not be
tolerated and may result in disciplinary action if detected.
1
, September 2023- ETP2601
QUESTION 1
Read the following case study and answer the questions that follow
SHE. LEADS. AFRICA (SLA)
Founders: Yasmin Belo-Osagie and Afua Osei
Year: 2014
Twitter: @sheleadsafrica
Membership: 150 000
“The future is female” is a popular phrase used to describe the strides women have
made in business and in their communities. Encapsulated by Madame Gandhi, a
popular blogger and activist, the slogan “the future is female” does not mean females
over male, it means that “circular organisations of leadership may serve each one
of us better than hierarchical ones”.
This statement is synonymous with the works of the SLA founders Yasmin Belo-
Osagie and Afua Osei.
When this Pan African networking movement was launched in 2014, the aim was to
connect Pan-African female entrepreneurs by providing digital networking and an
empowerment platform that would build the profile of women in business across the
continent of Africa. Within a month of the launch, their movement caught the
attention of over 500 applicants in over 25 countries. Today, through various
programmes such as pitch competitions for aspiring entrepreneurs, accelerator
programmes and grants, SLA connects over 150 000 women from more than 30
countries. Through the online content and Pan African events, SLA provides training
and mentorship to young professional women and entrepreneurs.
Other programmes include training on business strategy, digital marketing and
finance. Their events include masterclasses and a popular event called the SLAY
festival where expert-led sessions discuss topics such as securing promotions,
monetising creativity and creating wealth beyond the pay cheque. By joining their
online platform, members get access to daily support on business management and
building a successful career. The vision of SLA is to identify, support and fund the
next generation of female entrepreneurs. The #SheMeansBusiness is free digital
marketing training offered in partnership with Facebook. This training teaches
female entrepreneurs how to utilise digital resources to help take their business
online and compete in a global marketplace. The She Means Business training
includes:
2
