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CSUF exam 2023 with 100% correct answers

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2023/2024 Written for academic year
Institution CSUF
Course CSUF
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What factors influence consumer behavior? - correct answer -1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcultural, and Social Class influences Social Factor - correct answer -"Interaction influence" Includes the three types of Reference Groups: 1. Aspirational 2. Associative 3. Dissociative As well as opinion leaders and market mavens Aspirational Reference Group - correct answer -A group that you do not belong to, but you aspire to become part of. (ex. - JV player wants to be on Varsity; wanting to move into a management role; wanting to look like a parti

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