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CSUF: MKTG 351 Chapter 17 exam 2023 with 100% correct answers
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What is advertising? - correct answer --a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in Define advertising response function. - correct answer -spending for advertising and sales promotion increases sales or market share, up to a certain level, but then produces diminishing returens What are the effects of advertising on consumers? - correct answer --informs people about products and services and influences their attitudes, beliefs, and ultimately their purchases -may succe
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