Marketing 351 Exam 3 2023 with 100% correct answers

concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix paid; mass communication; impersonal; increases sales in the long run; one way - correct answer -Advertising unpaid; effective but limited control; proactive communication; highly credible (ex: consumer reports) - correct answer -Public Relations has a variety of objectives; does not build the brand but can damage the brand in the long run; gets results more quickly - correct answer -Sales Promotions expensive; face-to-face; high impact; one-on-one but limited use - correct answer -Personal Selling long term; give-and-take; focused on working with customers as partners with extensive consultation and follow up (product has high transaction value; custom made, few customers, buy is the later stage of the purchase process; used a lot in Business-to-Business) - correct answer -Relationship Selling where people can go and interact together; internet based services to facilitate conversations and social interaction... has had a dramatic impact on how markets operate... does not have a marketing focus, but provides opportunities to marketers... consumers use it for search and evaluation. - correct answer -Social Media Some major firms believe that educated consumers are more loyal customers. Financial planning firms often spons