Exam (elaborations)
Test Bank For Basic Marketing Research 9th Edition by Tom J. Brown
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1. A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due a. b. c. d. e. ANSWER: RATIONALE: POINTS: DIFFICULTY: to a narrow conception of the research. uneven caliber of researchers. poor problem definition. late and ...
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