Fashion Design A - Unit 1 Exam Graded A+

brand identity - ANSWER-the visual elements of a brand branding - ANSWER-the steps taken to separate designers from the competition and show their unique personalities computer-aided design - ANSWER-the technology designers use to create flat sketches and other illustrations concept board - ANSWER-a presentation board showing a designer's fashion collection croquis - ANSWER-a quick, rough drawing used to jot down design ideas draping - ANSWER-the process of pinning and arranging fabric onto a mannequin to create the desired garment shape fashion collection - ANSWER-a selection of outfits that designers put together in a group fashion forecasting - ANSWER-the process of predicting what customers will want and buy in the future fashion trend - ANSWER-a fashion movement that is popular at a certain point in time merchandising - ANSWER-the process used to ensure that the target customer will want and be able to afford a designer's products patternmaking - ANSWER-the process of creating the shape of the garment on paper Which of the following is a duty performed by a product merchandiser? - ANSWER-- to make sure that all trends are marketable - to set a price range for the designs - to determine which tops, bottoms, and colors will work best together - to create merchandising line sheets Which are the benefits of using a merchandising line sheet? - ANSWER-- It is visually easier to read than a spreadsheet. - It shows all the colors and fabrics on one master sheet. - It organizes the designs into one master sheet. Branding is most effective when it targets a specific customer segment. For example, young adults are one specific segment, and their parents are a different segment. Why is this the most effective way to brand a product? - ANSWER-Not all brands appeal to every customer segment.